The Art of Branding

As social media is taking the place of traditional methods of marketing, it helps amplify companies reputation, to consistently deliver what they promise. Social media has shifted the power to consumers. It has not removed the old method of marketing rather it has improvised  it. It is always a big risk to disappoint your customersContinue reading “The Art of Branding”

MODIFICATION NEEDED AT C- LEVEL

INTRODUCTION: Brenda Norris, CEO of Brascan corp, a manufacturing company in Dachigam, gets shocked after reading in the newspaper that her company lost a contract to Royal Dutch shell. Without wasting a minute she called her secretary Pedro Lee (COO)  and Cole Fletcher (CFO) quickly. This was not a normal loss and she needs completeContinue reading “MODIFICATION NEEDED AT C- LEVEL”

Management: Yesterday &Today

Purpose of managers changes in every era. In the 90’s managers meant who could solve problems and provide solutions. But the question arises: for whom ? what is the purpose? By the end of the 90th century managers’ role had changed, it was now to enhance a company’s shareholder value, accomplish company’s owner goals. AriannaContinue reading “Management: Yesterday &Today”

Health and wellness ideas in the workplace

Recent health survey of Comcast employees shows a drop in the number of employees suffering from chronic disease. Employees who are diabetic and have high blood pressure, declined significantly. It seems like the company’s investment of $500 million on health care, pays off.

Mera Sathi – One touch Solution for Household jobs

MERA SAATHI will provide the best on demand helpers who can help you efficiently by providing soft services such as basic cleaning, help in shifting, pre or post house party help, help in religious get together, market help, grocery shopping from nearby stores, etc.

Influencer Discovery and Content Management

With growing social media popularity among the millennials, each day new users are being added to the pool of an existing database of million users on Facebook, Twitter, Snapchat, Instagram, etc. A new form of marketing is taking shape and is here to stay – Influencer marketing, where in brands are reaching out to influencersContinue reading “Influencer Discovery and Content Management”

How to Plan Your Trip with Travel Agencies

Gone are the days when people planned their trips according to their budget, sight-seeing options, and cultural activities, this new Indian generation is fuelled by the hashtag wanderlust. Social media has normalized it to a point that, according to a recent survey by Ixigo, 36% Indian millennial chose their destinations based on its “Instagrammability.” WhileContinue reading “How to Plan Your Trip with Travel Agencies”

How to Market Your Ebook

Social media, for the most part,dominates our attention,but books remain beloved among many. Whether in the print or digital version, everyone enjoys reading a good book. What has changed from the past is how we consume books. Most prefer digital versions because they are easier to carry around and read the same book on differentContinue reading “How to Market Your Ebook”

Consumer Behavior 102: How People Make Buying Decisions

Why do you buy the things you do? How might you be able to have possessed the capacity to you go to the school you’re going to? Where do get a kick out of the opportunity to shop and when? Do your associates shop at the same spots or better places? Promoting specialists need toContinue reading “Consumer Behavior 102: How People Make Buying Decisions”

The Changing Marketing Environment

Toward the start of this part, we specified that the perspective of showcasing has transformed from a static arrangement of four Ps to a dynamic arrangement of procedures that include advertising experts and also numerous different representatives in an association. The way business is being directed today is evolving, as well, and advertising is changingContinue reading “The Changing Marketing Environment”