The crash of stock markets, liquidity crisis put many businesses in a declining phase. But as Darwainian theory says ‘Survival of the fittest’ similarly ventures who turn this adversity into opportunity, will survive in the long run. During times of crisis many companies start playing safe while there are entrepreneurs like Taylor who see crisis as a ‘Not to waste opportunity’. However, crisis require us to think in several directions before presenting any solutions like infrastructure, monetary, demand, policies, politics and business processes.Continue reading “Adversity is an opportunity”
Emerging markets are nations with social and business activity in the process of rapid growth and industrialisation. Well, imagine you have prepared a detailed plan for your products for these emerging markets but do you know how customers will respond to it? And if you are not ready with these questions, you are at loss to your competitors.Continue reading “How to make the best utility out of emerging markets”
As social media is taking the place of traditional methods of marketing, it helps amplify companies reputation, to consistently deliver what they promise. Social media has shifted the power to consumers. It has not removed the old method of marketing rather it has improvised it. It is always a big risk to disappoint your customers in the long run and social media has paced this process. Whether it is about backlashing or amplifying a company’s reputation, social media is playing a big role. Keeping momentum with social media is difficult but so is losing grounds of marketing. The companies who have harnessed the opportunities provided by social media have kept their strong feet in the market and even they are upgrading themselves rather than writing it again.Continue reading “The Art of Branding”
T-Mobile Australia stepped into deep trouble while replying to the user on twitter who asked if it stores passwords in clear format. The answer ‘yes’ caused a huge security threat. The company had to change its password as well as policy. For a big company it is a big threat. T- Mobile won’t be able to find how one customer has caused trouble but it shouldn’t be repeated again.Continue reading “Benefits of Social CEO”
The use of social media in the last one decade has seen a huge up rise irrespective of age and gender. Social media platforms such as facebook, whatsapp, youtube twitter, they provide a great platform to interact globally. One can use social media to follow others, one who is more informative, provides more insights and more importantly similar interests. Companies are using these social platforms to build their reputation in the eyes of people and to defend themselves when required.Continue reading “Exploring media platform”
Today, life of the youth revolves around Social Media . Some industry masters guarantee that on the off chance, if you don’t take part in Facebook, YouTube, and Second Life, you are not part of the internet any longer. Web based life permit firms to take part in opportune and direct end-shopper contact at moderately minimal effort and more elevated levels of effectiveness than can be accomplished with increasingly conventional specialized instruments. This makes Social Media applicable for enormous global firms, yet in addition for little and medium estimated organizations, and even charitable and legislative offices.
In the event that most clients connect with web-based life, firms ought to draw in with online networking also. Previously, advertisers utilized email impacts, direct showcasing, selling, instructive sites, TV, radio, and different systems to scatter data identified with the firm or its items.
In today’s world of modern communication technology, mobile phone is a device to enable to remain united with the world. With advancement, smartphones equipped with Google’s Android, Apple’s IOS mobile operating system etc. have brought in integrated services of computing, voice communication, mobile based apps (Facebook, TikTok, YouTube), online purchasing and web browsing etc. Smartphones thus have become technology oriented companion for all age groups.
Search engine optimization is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. Search engines use extremely sophisticated computer programs to classify many websites. By entering a search query into the search engine, a user introduces the search term that the search engine then compares to the catalog of the website. As a result of this process, the search engine on the search results page displays the best search queries.
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