Concept of Sustainable Cities

Singapore airlines is planning to move its headquarter from Bolsonaro to Canada. Similarly other companies are indulging themselves into acquisition and mergers by acquiring other companies in new areas and in new markets. Through this way companies are making major cultural and demographic changes. Whether youth for retired workers they seek to live in areas which are more profound, dense-that is full of parks, schools, shops and all the other necessary and amenities in a close proximity. This kind of environment is more exciting and highly diverse. Making cities sustainable means creating career and business opportunities, safe and affordable housing, and building resilient societies and economies. It involves investment in public transport, creating green public spaces, and improving urban planning and management in participatory and inclusive ways.

Why this shift?

In a research it was found that commuting is one of the major problems that employees face. It not only kills time but also affects mental and physical state. It creates a negative impact on humans mood. Employees who live far away need 45% more money to come to work and to get satisfied with their life. Recent New York Times report also highlighted the great miss match between job location and workers current home location.

These kinds of problems need quick action to improve the quality of worklife. Company needs new urbanization planning, new business models and commuting driven transportation. For example Starbucks and Ccd have created a different place away from work and home for their customers. Urban planning needs a walking distance for everything, same path for shops and houses. Easy connections between trains and parks and school are walking distance from home.

How it will help companies

A study shows that 24 to 35 year old people prefer jobs according to their city, they are already living or want to live. People prefer cities where they can provide their child with a good education. It not only elevates companies status but also the best city to work. Managers and CEO have understood that a vibrant city makes their company more competitive because it allows them to attract experts and talents.

In highly dense areas, marketing strategy also changes. It attracts a high brand, attraction of loyal customers and a more diverse market. In such a city it becomes easy for small businesses with good experience and relationships to thrive and increase their market base. This sustainable urbanization is a recent trend that businesses are already accepting. Companies are understanding the importance of seizing democratic benefits.

Author: A.C.

Dr. Chakraborty is a researcher in electronics and has authored numerous articles in the domain. She is also an avid blogger and shares a penchant for domains like technology, business and science.

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