Branding is a business essential as it extends visibility and outreach. The audience is more likely to remember your business in a crowded market if you present it as a unique brand. It is only possible by investing in a branding plan, which gets a tad more challenging for small businesses due to the expensesContinue reading “Branding Your Business With Imagery- How To Master The Skill”
Emerging markets are nations with social and business activity in the process of rapid growth and industrialisation. Well, imagine you have prepared a detailed plan for your products for these emerging markets but do you know how customers will respond to it? And if you are not ready with these questions, you are at lossContinue reading “How to make the best utility out of emerging markets”
We human beings have different qualities and this is what makes us different from each other. Some are very good in academies while some are good in sports. So a child who is good at sports will not be able to study. They can but with proper planning. There’s boy Harry despite so many effortsContinue reading “Planning the Excellence”
Introduction There is a vacancy in a company and you are looking for the right candidate. And even after so many efforts you are not able to find a candidate suitable for the post. Then one day you get one resume and the person is overqualified for the job. What will be your action? YouContinue reading “Being overqualified for employment”
If companies want to attract top talent, they need to provide employees with a balanced work-life, so that they can feel good while joining any company. The movie ‘Take Back your life’ by Dr. Lisa Herbert is about hectic life at the organization. It gives beautiful insight about workers’ life in an organization.
New Jersey’s chocolate company Mars flourishes the best cocoa beans of the world. It charges 25% more for its best ingredients bought from Zurich and Switzerland. Now the company is trying to make its own chocolate brand. But so far they are unsuccessful. Pralines from Belgium and Artisanal chocolate are in the same price rangeContinue reading “New Jersey chocolate dreams are melting away.”
Research Our everyday lives are filled with social interaction, which involves face to face communication, where one speaks, and other listens. However the important mechanism involved in communication is the neural mechanism, which lets the listener copy the speaker’s mind, which results in good communication.
As social media is taking the place of traditional methods of marketing, it helps amplify companies reputation, to consistently deliver what they promise. Social media has shifted the power to consumers. It has not removed the old method of marketing rather it has improvised it. It is always a big risk to disappoint your customersContinue reading “The Art of Branding”
INTRODUCTION: Brenda Norris, CEO of Brascan corp, a manufacturing company in Dachigam, gets shocked after reading in the newspaper that her company lost a contract to Royal Dutch shell. Without wasting a minute she called her secretary Pedro Lee (COO) and Cole Fletcher (CFO) quickly. This was not a normal loss and she needs completeContinue reading “MODIFICATION NEEDED AT C- LEVEL”
Purpose of managers changes in every era. In the 90’s managers meant who could solve problems and provide solutions. But the question arises: for whom ? what is the purpose? By the end of the 90th century managers’ role had changed, it was now to enhance a company’s shareholder value, accomplish company’s owner goals. AriannaContinue reading “Management: Yesterday &Today”