Category: Business

Can there be a creative job after an MBA

We got a letter recently from a current MBA student of a leading B-School of India to an alumnus. He was seeking some advise on career progression. Sharing the discussion for the inputs of our readers. So what do you think about the perspectives of MBA grads when it comes to innovative roles which require a different set of skills? Continue reading “Can there be a creative job after an MBA”

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Consumer Behavior 102: How People Make Buying Decisions

Why do you buy the things you do? How might you be able to have possessed the capacity to you go to the school you’re going to? Where do get a kick out of the opportunity to shop and when? Do your associates shop at the same spots or better places? Promoting specialists need to know the reactions to these request. They understand that once they do have those answers, they will have a significantly enhanced shot of making and conferring about things that you and people like you should buy. That is the thing that the examination of client behavior is about. Buyer conduct considers the various reasons why—individual, situational, mental, and social—people search for things, buy and use them, and after that dispose of them. Associations blaze through billions of dollars yearly focusing on what makes buyers “tick.” Continue reading “Consumer Behavior 102: How People Make Buying Decisions”

Developing Organizational Objectives and Formulating Strategies

Goals are what associations need to perform—the finished results they need to accomplish—in a given time period. Notwithstanding being expert inside a specific time period, goals ought to be practical (achievable) and be quantifiable, if conceivable. “To build deals by 2 percent before the year’s over” is a case of a goal an association may create. You have most likely set goals for yourself that you need to accomplish in a given time period. For instance, your goals may be to keep up a specific evaluation point normal and get work experience or a temporary job before you graduate. Continue reading “Developing Organizational Objectives and Formulating Strategies”

ONLINE SERVICES MARKET – Beauty as a Service

Information Technology (IT) has transformed the way people transact in their daily life. Companies have set up innovative system for taking customer order; facilitate payments, collection of marketing data, customer service and online feedback through the use of Integrated IT management tools. These activities collectively form what we call as e-commerce or Internet commerce. India’s internet user base is estimated to be around 250.2 Million by June 2014. India’s e-commerce market was worth about $3.8 Billion in 2009, it went up to $12.6 Billion in the year 2013. India with more than 3000 tech and digital start-up’s is considered to be fourth largest base across the globe. Continue reading “ONLINE SERVICES MARKET – Beauty as a Service”

PEST (PESTEL) Analysis

The PEST analysis is one of the important analytical framework for managers for taking decisions. PEST is an acronym for Political, Economic, Social and Technological forces that affect any industry, which are used to assess the market for a business or organizational unit. A firm must analyze drivers and barriers in the external and internal environments it interacts with throughout the strategic planning process. These factors are inputs to the planning and execution process. As they fluctuate and keep getting modified over time, the firm must be prepared to adjust its strategy dynamically. Once a company has analyzed its internal and external environments, executives can begin to prioritize which strategies are best, given the firm’s objectives and long term strategies.

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Where Strategic Planning Occurs within Firms

Strategic planning is a procedure that offers an association some assistance with allocating its assets to exploit opportunities in the commercial center. Normally, it is a long haul process. So how and where does strategic planning happen inside of associations? In substantial associations, strategic planning is liable to happen at various diverse levels. For instance, top administrators will create strategic arrangements for the partnership all in all. These are corporate level arrangements. What’s more, numerous huge firms have distinctive divisions, or organizations, called strategic specialty units. A strategic specialty unit (SBU) is a business or product offering inside of an association that has its own particular rivals, clients, and benefit place for bookkeeping purposes. A company’s SBUs might likewise have their own statement of purpose (reason) and will by and large create strategic arrangements for themselves. These are called business level arrangements. Continue reading “Where Strategic Planning Occurs within Firms”