Tag: Marketing management
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Desperation is good, but not always in business
During the season end sale, the company offers gift cards to their customers who make any purchase from its shops and play simple quizzes. Customer who didn’t make the first attempt was ready to pay 53% more to win a card from the customer who had not. However only 20% of customers failed to keep…
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How Would You Measure Success?
Ever thought why CEOs are so much concerned about the stock market and its value. It is because they are evaluated and judged on the basis of stock price. CEO’s pay scale and their compensation plan depends on their five years successful strategy. It has been assumed that incentives alone in the form of money…
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Lead a Startup to Success
INTRODUCTION On the road to success there is absolutely no room for criticism of self or others. Finding faults in others wastes time as we attempt to remove potholes from other people’s path. Being a kid of a medical family it is a dream to work with high profile people in multinational companies. Several ignominious…
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Gender Equality in Corporates
Several studies have shown that women’s portfolios outperform their male partners because of the inherent qualities that females possess by nature that differentiate them from mail investors in their approach of investing. Also companies with more women on board perform better, they are risk conscious, deep divers before investing and understand before making any investment.…
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Marketing Strategies That Let Your Business Grow Fast
The key goal of starting a business is to build your brand and start growing. Regrettably, this does not occur overnight. This process requires your continuous struggle, hard work, patience, and etc. There is no shortcut to growing your business in an hour. You must work intelligently to take your business to the height of…
Business Frontiers 