Transforming Business using Technology
Tag: Marketing management
Swiss airline has gained a huge competitive advantage in the last four decades by providing its customers with a world class facility at very cost-effective premiums. From 1982 to 2001 its cost was just 4% per seat for each kilometre, half the cost of American airline. Swiss airline has combined both service as well as … Continue reading Learning to Incorporate the Best of Everything
During the season end sale, the company offers gift cards to their customers who make any purchase from its shops and play simple quizzes. Customer who didn't make the first attempt was ready to pay 53% more to win a card from the customer who had not. However only 20% of customers failed to keep … Continue reading Desperation is good, but not always in business
Ever thought why CEOs are so much concerned about the stock market and its value. It is because they are evaluated and judged on the basis of stock price. CEO's pay scale and their compensation plan depends on their five years successful strategy. It has been assumed that incentives alone in the form of money … Continue reading How Would You Measure Success?
INTRODUCTION On the road to success there is absolutely no room for criticism of self or others. Finding faults in others wastes time as we attempt to remove potholes from other people's path. Being a kid of a medical family it is a dream to work with high profile people in multinational companies. Several ignominious … Continue reading Lead a Startup to Success
Several studies have shown that women's portfolios outperform their male partners because of the inherent qualities that females possess by nature that differentiate them from mail investors in their approach of investing. Also companies with more women on board perform better, they are risk conscious, deep divers before investing and understand before making any investment. … Continue reading Gender Equality in Corporates
Business Frontiers 