Tag: Technology management

Business Strategy As The Driver: Perspective – technology transformation

This alignment involves the assessment of implementing chosen business strategy through appropriate IT strategy and the articulation of the required I/S infrastructure and processes. In contrast to that strategy execution logic, this perspective is not constrained by the current organization design but instead seeks to identify the best possible IT competencies through appropriate positioning the IT market place as well as identifying the corresponding internal I/S architecture. The strategic management process also defines the changes in the I/S infrastructure that were necessary to execute this technology strategy. Continue reading “Business Strategy As The Driver: Perspective – technology transformation”

Influencer Discovery and Content Management

With growing social media popularity among the millennials, each day new users are being added to the pool of an existing database of million users on Facebook, Twitter, Snapchat, Instagram, etc. A new form of marketing is taking shape and is here to stay – Influencer marketing, where in brands are reaching out to influencers across different platforms to promote their products and services. In 2018 alone, the money spent by brands on sponsored posts on social media was expected to be $8 billion. For Brands finding influencers apt to endorse the brand in terms of brand personality, high level of engagement on posts and the budget becomes a time-consuming process. Moreover, with the rise of “pseudo” influencers, who pay money to get followers and an influx of influencer marketing agencies often prizing speed over quality, i.e. prioritizing any match over the appropriate match. It’s no surprise that even though the number of branded contents has tripled since 2017, the number of “likes” on those posts have remain constant. In other words, 19 of 20 pieces of content pieces get little to no engagement.

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Why it Makes Complete Sense to Take Advantage of Cloud Computing for Your Enterprise

If your company is growing, it’s only normal to face more demands when it comes to your Information Technology infrastructure and capabilities. If you want to be prepared for this kind of adjustment, you need to take the necessary steps. And one singular but necessary step is to take advantage of cloud computing. Cloud computing is already being utilized by thousands of companies across the globe, and you should too if you want to stay productive, secure, and competitive. Let’s take a look at some reasons why it makes complete sense to take advantage of cloud computing for your enterprise.

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