Company room :
Melinda and Gates planned to launch its own specialised ‘Chinese Silk’ to enter the apparel industry. It has once again heated the environment of the company as people are divided over the opinion. Some want to invest in a patented technology so that fresh and new business opportunities open up. While other wants to invest in an existing market. CEO Taylor and VP of R&D Stelena are already divided over the issue of launching. If the company invests in existing technology patents will get expensive to defend and soon our company too would be in a price war with copycats. Stelena mentioned it would be tough to manage in a market where we don’t have a partner. But it is a battle one should fight. And this fight would not get restricted to the company’s walls but in new markets too, where our competitors are present and are well aware of our weaknesses. They might defeat us but what will be the cost of it? If we work efficiently and timely we can make more out of our investment. Taylor paused and stood, to leave the meeting room while confronting the fact that we can’t throw our stakeholder’s money in a flowing river just to try something new. Taylor wants Stelena to give him a more detailed report of why she thinks other ways are more opportunistic? Stelena’s character is unbiased and more deep seated.
Continue reading “How important is not to “play safe in life” ?”
Symbiotic relationship between value chain and job option
There exists a complementary relationship between creating value and providing jobs. Company generates value when it uses its resources to offer something valuable to its customers. When business expands, work load increases which provides opportunity to skilled and semiskilled workers.
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Emerging markets are nations with social and business activity in the process of rapid growth and industrialisation. Well, imagine you have prepared a detailed plan for your products for these emerging markets but do you know how customers will respond to it? And if you are not ready with these questions, you are at loss to your competitors.
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If companies want to attract top talent, they need to provide employees with a balanced work-life, so that they can feel good while joining any company. The movie ‘Take Back your life’ by Dr. Lisa Herbert is about hectic life at the organization. It gives beautiful insight about workers’ life in an organization.
Continue reading “Let’s make Work play”
CEO of various companies are assiduously trying to figure out where the gap lies in performance of their company. To analyse the gap, 500 sales people were analysed during a real sales meeting. They discovered 8 types of sales performed by these salespeople, and out of these 8 types only 3 of them are effective which accounts for 37% of total salesperson and only 37% are consistently effective, rest 63% downgraded the performance. But research also finds that these 8 types of sales are formed on the basis of salespeople behavior which can be changed through training. Companies can design quality teams by recruiting better sales people if they understand these 8 sales types effectiety.
Continue reading “SECRETS OF SUCCESSFUL SALESPERSON”
On getting a track of the connectivity between deduction deliberately and business enterprise makes way for investigating how directors misuse pioneering exercises for advertise initiative and worth creation. A company’s biological system both moves business enterprise and advances key reasoning. While there are things about the environment that ought to be taken as ‘givens,’ there is extensive space for enterprise in confining, reconsidering, and changing Entrepreneurship and key speculation in business biological systems or chose portions of it – for upper hand. Strikingly, the basic significance of interfacing business enterprise and vital reasoning becomes apparent when we think about various kinds of biological systems.
Continue reading “How to Make a Business Ecosystem Successful?”
Roger’s model of diffusion classifies the customers by how they adapt to an innovation or an emerging technology with respect to the market share. According to Roger’s diffusion curve the customers are classified into Innovators, Early adopters, Early majority, Late
majority, and laggards.
Continue reading “Application of Evert Roger’s Diffusion of Innovation Curve in Business Models”
With an increasingly digitalised world, it is imperative that businesses adapt to changes in order to remain competitive. Transforming business processes and making them digital results in changes to how the business operates and delivers value to customers. It is important to remember that complete digital transformation also involves a cultural change within the organisation. Furthermore, the organisation should be comfortable with experimenting, and possible failure. Continue reading “Why Digital Transformation Matters in SMEs”
Managing any kind of establishment in the hope of attracting customers can often be a challenging endeavour. Whether this is retail or anything else, it’s important to understand that most people tend to make the decision of whether or not to get anything when they’re physically at the store itself. This is often what makes or breaks a store’s ability to rise in popularity and make sales – because taking advantage of this simple fact will no doubt lead to success. Continue reading “Store Design: Ideas that Can Quickly Boost Popularity and Sales”
Information Technology (IT) has transformed the way people transact in their daily life. Companies have set up innovative system for taking customer order; facilitate payments, collection of marketing data, customer service and online feedback through the use of Integrated IT management tools. These activities collectively form what we call as e-commerce or Internet commerce. India’s internet user base is estimated to be around 250.2 Million by June 2014. India’s e-commerce market was worth about $3.8 Billion in 2009, it went up to $12.6 Billion in the year 2013. India with more than 3000 tech and digital start-up’s is considered to be fourth largest base across the globe. Continue reading “ONLINE SERVICES MARKET – Beauty as a Service”