Roger’s model of diffusion classifies the customers by how they adapt to an innovation or an emerging technology with respect to the market share. According to Roger’s diffusion curve the customers are classified into Innovators, Early adopters, Early majority, Late
majority, and laggards.
Continue reading “Application of Evert Roger’s Diffusion of Innovation Curve in Business Models”
With an increasingly digitalised world, it is imperative that businesses adapt to changes in order to remain competitive. Transforming business processes and making them digital results in changes to how the business operates and delivers value to customers. It is important to remember that complete digital transformation also involves a cultural change within the organisation. Furthermore, the organisation should be comfortable with experimenting, and possible failure. Continue reading “Why Digital Transformation Matters in SMEs”
Managing any kind of establishment in the hope of attracting customers can often be a challenging endeavour. Whether this is retail or anything else, it’s important to understand that most people tend to make the decision of whether or not to get anything when they’re physically at the store itself. This is often what makes or breaks a store’s ability to rise in popularity and make sales – because taking advantage of this simple fact will no doubt lead to success. Continue reading “Store Design: Ideas that Can Quickly Boost Popularity and Sales”
Information Technology (IT) has transformed the way people transact in their daily life. Companies have set up innovative system for taking customer order; facilitate payments, collection of marketing data, customer service and online feedback through the use of Integrated IT management tools. These activities collectively form what we call as e-commerce or Internet commerce. India’s internet user base is estimated to be around 250.2 Million by June 2014. India’s e-commerce market was worth about $3.8 Billion in 2009, it went up to $12.6 Billion in the year 2013. India with more than 3000 tech and digital start-up’s is considered to be fourth largest base across the globe. Continue reading “ONLINE SERVICES MARKET – Beauty as a Service”