Tag: Business Analytics

Know All About Search Engine Optimisation

Search engine optimization is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. Search engines use extremely sophisticated computer programs to classify many websites. By entering a search query into the search engine, a user introduces the search term that the search engine then compares to the catalog of the website. As a result of this process, the search engine on the search results page displays the best search queries.

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News Analysis Using ISM Framework

Strategic Alignment Model
Strategic alignment between and the business occurs when it is used to dynamically create and exploit business opportunities, it is further used to transform business. Any business is built with the integration of Business strategy and I/T strategy and its strategic alignment model is built upon Strategic Fit and functional Integration.

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Business Strategy As The Driver: Perspective – technology transformation

This alignment involves the assessment of implementing chosen business strategy through appropriate IT strategy and the articulation of the required I/S infrastructure and processes. In contrast to that strategy execution logic, this perspective is not constrained by the current organization design but instead seeks to identify the best possible IT competencies through appropriate positioning the IT market place as well as identifying the corresponding internal I/S architecture. The strategic management process also defines the changes in the I/S infrastructure that were necessary to execute this technology strategy. Continue reading “Business Strategy As The Driver: Perspective – technology transformation”

Application of Evert Roger’s Diffusion of Innovation Curve in Business Models

Roger’s model of diffusion classifies the customers by how they adapt to an innovation or an emerging technology with respect to the market share. According to Roger’s diffusion curve the customers are classified into Innovators, Early adopters, Early majority, Late
majority, and laggards.

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