Being overqualified for employment

Introduction There is a vacancy in a company and you are looking for the right candidate. And even after  so many efforts you are not able to find a candidate suitable for the post. Then one day you get one resume and the person is overqualified for the job. What will be your action? YouContinue reading “Being overqualified for employment”

New Jersey chocolate dreams are melting away.

New Jersey’s chocolate company Mars flourishes the best cocoa beans of the world. It charges 25% more for its best ingredients bought from Zurich and Switzerland. Now the company is trying to make its own chocolate brand. But so far they are unsuccessful. Pralines from Belgium and Artisanal chocolate are in the same price rangeContinue reading “New Jersey chocolate dreams are melting away.”

Brain to Brain Synchronization

Research   Our everyday lives are filled with social interaction, which involves face to face communication, where one speaks, and other listens. However the important mechanism involved in communication is the neural mechanism, which lets the listener copy the speaker’s mind, which results in good communication.

The Art of Branding

As social media is taking the place of traditional methods of marketing, it helps amplify companies reputation, to consistently deliver what they promise. Social media has shifted the power to consumers. It has not removed the old method of marketing rather it has improvised  it. It is always a big risk to disappoint your customersContinue reading “The Art of Branding”

MODIFICATION NEEDED AT C- LEVEL

INTRODUCTION: Brenda Norris, CEO of Brascan corp, a manufacturing company in Dachigam, gets shocked after reading in the newspaper that her company lost a contract to Royal Dutch shell. Without wasting a minute she called her secretary Pedro Lee (COO)  and Cole Fletcher (CFO) quickly. This was not a normal loss and she needs completeContinue reading “MODIFICATION NEEDED AT C- LEVEL”

Management: Yesterday &Today

Purpose of managers changes in every era. In the 90’s managers meant who could solve problems and provide solutions. But the question arises: for whom ? what is the purpose? By the end of the 90th century managers’ role had changed, it was now to enhance a company’s shareholder value, accomplish company’s owner goals. AriannaContinue reading “Management: Yesterday &Today”

Benefits of Social CEO

History  T-Mobile Australia stepped into deep trouble while replying to the user on twitter who asked if it stores passwords in clear format. The answer ‘yes’ caused a huge security threat. The company had to change its password as well as policy. For a big company it is a big threat. T- Mobile won’t beContinue reading “Benefits of Social CEO”

The Power of Introverts

How introverts are a better choice Usually outspoken people are considered best for being a leader. They are outgoing, make quick decisions, seem enthusiastic, have large social networks. They are preferred in jobs which require more interaction, promotion and meeting people. They are perceived to be more  effective as they are excellent communicators. Even theirContinue reading “The Power of Introverts”

Selection of Supply Chain Management Frameworks

It has recently been entrenched that the selection of SUPPLY CHAIN MANAGEMENT (SCM) frameworks can prompt better money related execution through an improvement in stock turnover and decrease of deals use. Extra favorable circumstances in the Supply Chain can likewise be acknowledged. However, then again, despite significant interests in SUPPLY CHAIN MANAGEMENT frameworks in theContinue reading “Selection of Supply Chain Management Frameworks”