Transformations to achieve the sustainable development goals

Sustainability is the foundation for today’s leading companies. United nation’s member countries have already accepted the 17 SDGs. Reaching sustainable goals, companies are required to take action in every dimension – governments, businesses, civil-society and people. Almost all companies are involved in practices that move them towards economical products. If any company is ignoring this goal, they are certainly at risk of being left in the competition. This competition is not only among companies but it also involves environmentalists, socialist, researchers and your rivals. If you take the example of the automobile industry, you will see hundreds of companies are competing with each other. Whether it is about using economical elements to manufacture or meeting standards of fuel consumption and release of pollutants.

Continue reading “Transformations to achieve the sustainable development goals”

Adversity is an opportunity

The crash of stock markets, liquidity crisis  put many businesses in a declining phase. But as Darwainian theory says ‘Survival of the fittest’ similarly ventures who turn this adversity into opportunity, will survive in the long run. During times of crisis  many companies start playing safe while there are entrepreneurs like Taylor who see crisis as a ‘Not to waste opportunity’. However, crisis require us to think in several directions before presenting any solutions like infrastructure,  monetary, demand, policies, politics and business processes.

Continue reading “Adversity is an opportunity”

All You Need to Know About Big Data

Introduction

Computer science no longer deals with only computers and its application. In recent times it has become a vast topic which includes a variety of subjects from astronomy to medical, from machine to management, everything is related to computer application. What is common among all these fields and how are they related to computer science? Answer is data. The big data that every subject has and can be analysed for the benefits of mankind using computer based technology. Our computer scientists are working closely with scientists of other branches to harness data and give breakthrough results in this field.

Continue reading “All You Need to Know About Big Data”

Being overqualified for employment

Employers look for candidates who are a good match for the job and if your qualifications show you are overqualified you may  not be considered for the role. This will be a more frequent occurring post Covid-19 era which has witnessed millions of job losses due to uncontrollable reasons of the socio economic calamities across economies. But research say’s don’t just reject them, instead analyse it more carefully.

Continue reading “Being overqualified for employment”

New Jersey chocolate dreams are melting away.

New Jersey’s chocolate company Mars flourishes the best cocoa beans of the world. It charges 25% more for its best ingredients bought from Zurich and Switzerland. Now the company is trying to make its own chocolate brand. But so far they are unsuccessful. Pralines from Belgium and Artisanal chocolate are in the same price range of Mars still people are not ready to buy Mars chocolate. This is because Mars is from New Jersey not from Belgium, Zurich or Switzerland.

Continue reading “New Jersey chocolate dreams are melting away.”

Brain to Brain Synchronization

Research  

Our everyday lives are filled with social interaction, which involves face to face communication, where one speaks, and other listens. However the important mechanism involved in communication is the neural mechanism, which lets the listener copy the speaker’s mind, which results in good communication.

Continue reading “Brain to Brain Synchronization”

The Art of Branding

As social media is taking the place of traditional methods of marketing, it helps amplify companies reputation, to consistently deliver what they promise. Social media has shifted the power to consumers. It has not removed the old method of marketing rather it has improvised  it. It is always a big risk to disappoint your customers in the long run and social media has paced this process. Whether it is about backlashing or amplifying a company’s reputation, social media is playing a big role. Keeping momentum with social media is difficult but so is losing grounds of marketing. The companies who have harnessed the opportunities provided by social media have kept their strong feet in the market and even they are upgrading themselves rather than writing it again.

Continue reading “The Art of Branding”

MODIFICATION NEEDED AT C- LEVEL

INTRODUCTION:

Brenda Norris, CEO of Brascan corp, a manufacturing company in Dachigam, gets shocked after reading in the newspaper that her company lost a contract to Royal Dutch shell. Without wasting a minute she called her secretary Pedro Lee (COO)  and Cole Fletcher (CFO) quickly. This was not a normal loss and she needs complete detail about the loss. With Norris as CEO, Brascan has achieved great heights in America, Europe, Asia and Australia. Key feature of their success is low cost manufacturing, even if the market is new. Brascan has procured an R & D department and brought new offers to the market. Norris has even ventured into corporate Jet.

Continue reading “MODIFICATION NEEDED AT C- LEVEL”

Management: Yesterday &Today

Purpose of managers changes in every era. In the 90’s managers meant who could solve problems and provide solutions. But the question arises: for whom ? what is the purpose? By the end of the 90th century managers’ role had changed, it was now to enhance a company’s shareholder value, accomplish company’s owner goals. Arianna Huffington, Winston Churchil, Martha Stewart are big names in the management field, yet on the monetary basis they are unsatisfactory.

Continue reading “Management: Yesterday &Today”

Benefits of Social CEO

History 

T-Mobile Australia stepped into deep trouble while replying to the user on twitter who asked if it stores passwords in clear format. The answer ‘yes’ caused a huge security threat. The company had to change its password as well as policy. For a big company it is a big threat. T- Mobile won’t be able to find how one customer has caused trouble but it shouldn’t be repeated again.

Continue reading “Benefits of Social CEO”