The CEO Stefan of company Binomo, was highly influenced by students’ overwhelming response to his presentation about the benefits of social media. However in just one day appraisal turned into criticism when people got to know that Stefan had no social media presence. Even he got to know about this buzz through his assistant. Chaos surfaced his mind how to handle this and at the end he left it without responding. On the other hand, CEO George, founder of Forbes uses social media actively. Till 2002, he was known to only few business stakes, today hardly any business owners who don’t know him. George’s online videos are of few minutes, still it has attracted lots of attention. Now he is an internet sensation and his organization is benefiting too. Because of social media, his global reach & his persuasive approach made his thousands of fans.Continue reading “How to build a social media strategy”
New Jersey’s chocolate company Mars flourishes the best cocoa beans of the world. It charges 25% more for its best ingredients bought from Zurich and Switzerland. Now the company is trying to make its own chocolate brand. But so far they are unsuccessful. Pralines from Belgium and Artisanal chocolate are in the same price range of Mars still people are not ready to buy Mars chocolate. This is because Mars is from New Jersey not from Belgium, Zurich or Switzerland.Continue reading “New Jersey chocolate dreams are melting away.”
T-Mobile Australia stepped into deep trouble while replying to the user on twitter who asked if it stores passwords in clear format. The answer ‘yes’ caused a huge security threat. The company had to change its password as well as policy. For a big company it is a big threat. T- Mobile won’t be able to find how one customer has caused trouble but it shouldn’t be repeated again.Continue reading “Benefits of Social CEO”
The use of social media in the last one decade has seen a huge up rise irrespective of age and gender. Social media platforms such as facebook, whatsapp, youtube twitter, they provide a great platform to interact globally. One can use social media to follow others, one who is more informative, provides more insights and more importantly similar interests. Companies are using these social platforms to build their reputation in the eyes of people and to defend themselves when required.Continue reading “Exploring media platform”
Companies trying to protect their good names are increasingly coming under the attack from small scale stakeholders. These attacks can be by Twitter, Bloggers, Facebook or any digital media.
Today, life of the youth revolves around Social Media . Some industry masters guarantee that on the off chance, if you don’t take part in Facebook, YouTube, and Second Life, you are not part of the internet any longer. Web based life permit firms to take part in opportune and direct end-shopper contact at moderately minimal effort and more elevated levels of effectiveness than can be accomplished with increasingly conventional specialized instruments. This makes Social Media applicable for enormous global firms, yet in addition for little and medium estimated organizations, and even charitable and legislative offices.
In the event that most clients connect with web-based life, firms ought to draw in with online networking also. Previously, advertisers utilized email impacts, direct showcasing, selling, instructive sites, TV, radio, and different systems to scatter data identified with the firm or its items.
Search engine optimization is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. Search engines use extremely sophisticated computer programs to classify many websites. By entering a search query into the search engine, a user introduces the search term that the search engine then compares to the catalog of the website. As a result of this process, the search engine on the search results page displays the best search queries.
With growing social media popularity among the millennials, each day new users are being added to the pool of an existing database of million users on Facebook, Twitter, Snapchat, Instagram, etc. A new form of marketing is taking shape and is here to stay – Influencer marketing, where in brands are reaching out to influencers across different platforms to promote their products and services. In 2018 alone, the money spent by brands on sponsored posts on social media was expected to be $8 billion. For Brands finding influencers apt to endorse the brand in terms of brand personality, high level of engagement on posts and the budget becomes a time-consuming process. Moreover, with the rise of “pseudo” influencers, who pay money to get followers and an influx of influencer marketing agencies often prizing speed over quality, i.e. prioritizing any match over the appropriate match. It’s no surprise that even though the number of branded contents has tripled since 2017, the number of “likes” on those posts have remain constant. In other words, 19 of 20 pieces of content pieces get little to no engagement.