Company room :
Melinda and Gates planned to launch its own specialised ‘Chinese Silk’ to enter the apparel industry. It has once again heated the environment of the company as people are divided over the opinion. Some want to invest in a patented technology so that fresh and new business opportunities open up. While other wants to invest in an existing market. CEO Taylor and VP of R&D Stelena are already divided over the issue of launching. If the company invests in existing technology patents will get expensive to defend and soon our company too would be in a price war with copycats. Stelena mentioned it would be tough to manage in a market where we don’t have a partner. But it is a battle one should fight. And this fight would not get restricted to the company’s walls but in new markets too, where our competitors are present and are well aware of our weaknesses. They might defeat us but what will be the cost of it? If we work efficiently and timely we can make more out of our investment. Taylor paused and stood, to leave the meeting room while confronting the fact that we can’t throw our stakeholder’s money in a flowing river just to try something new. Taylor wants Stelena to give him a more detailed report of why she thinks other ways are more opportunistic? Stelena’s character is unbiased and more deep seated.
Continue reading “How important is not to “play safe in life” ?”
Symbiotic relationship between value chain and job option
There exists a complementary relationship between creating value and providing jobs. Company generates value when it uses its resources to offer something valuable to its customers. When business expands, work load increases which provides opportunity to skilled and semiskilled workers.
Continue reading “Value chain development key for job option”
Employers look for candidates who are a good match for the job and if your qualifications show you are overqualified you may not be considered for the role. This will be a more frequent occurring post Covid-19 era which has witnessed millions of job losses due to uncontrollable reasons of the socio economic calamities across economies. But research say’s don’t just reject them, instead analyse it more carefully.
Continue reading “Being overqualified for employment”
New Jersey’s chocolate company Mars flourishes the best cocoa beans of the world. It charges 25% more for its best ingredients bought from Zurich and Switzerland. Now the company is trying to make its own chocolate brand. But so far they are unsuccessful. Pralines from Belgium and Artisanal chocolate are in the same price range of Mars still people are not ready to buy Mars chocolate. This is because Mars is from New Jersey not from Belgium, Zurich or Switzerland.
Continue reading “New Jersey chocolate dreams are melting away.”
CEO of various companies are assiduously trying to figure out where the gap lies in performance of their company. To analyse the gap, 500 sales people were analysed during a real sales meeting. They discovered 8 types of sales performed by these salespeople, and out of these 8 types only 3 of them are effective which accounts for 37% of total salesperson and only 37% are consistently effective, rest 63% downgraded the performance. But research also finds that these 8 types of sales are formed on the basis of salespeople behavior which can be changed through training. Companies can design quality teams by recruiting better sales people if they understand these 8 sales types effectiety.
Continue reading “SECRETS OF SUCCESSFUL SALESPERSON”
T-Mobile Australia stepped into deep trouble while replying to the user on twitter who asked if it stores passwords in clear format. The answer ‘yes’ caused a huge security threat. The company had to change its password as well as policy. For a big company it is a big threat. T- Mobile won’t be able to find how one customer has caused trouble but it shouldn’t be repeated again.
Continue reading “Benefits of Social CEO”
How introverts are a better choice
Usually outspoken people are considered best for being a leader. They are outgoing, make quick decisions, seem enthusiastic, have large social networks. They are preferred in jobs which require more interaction, promotion and meeting people. They are perceived to be more effective as they are excellent communicators. Even their friends and family suggest they choose jobs which are marketing or media based as they are more vocal. But several research has shown that in many cases, introverts come out as a better leader and boss to work with.
Continue reading “The Power of Introverts”
Creditors and other stakeholders of troubled companies allege that members of the companies, board of directors and senior management have engaged in problematic corporate governance practices. To solve the issue of governance in financial institutions several reforms have been made in the start of the 21st century, yet just after a few years cases of insolvency grabbed the attention. So the question arises, what might have gone wrong. Why were reforms made so effective? It might be possible that through reforms they just had added a few more laws and policies without improving the working process of boards and members of the company.
Continue reading “CORPORATE GOVERNANCE : NEED OF THE HOUR”
The use of social media in the last one decade has seen a huge up rise irrespective of age and gender. Social media platforms such as facebook, whatsapp, youtube twitter, they provide a great platform to interact globally. One can use social media to follow others, one who is more informative, provides more insights and more importantly similar interests. Companies are using these social platforms to build their reputation in the eyes of people and to defend themselves when required.
Continue reading “Exploring media platform”
Companies trying to protect their good names are increasingly coming under the attack from small scale stakeholders. These attacks can be by Twitter, Bloggers, Facebook or any digital media.
Continue reading “WEAPONS OF THE MODERN WAR”