Transforming Business using Technology
Abstract: Annapurna Kitchens, a Pune-based packaged foods company, launched Masala Mornings, a ready-to-cook breakfast range, in three Indian cities. A survey shows 78% of trial buyers like the product, yet only 11% buy it again. A ₹40 crore national rollout is planned for the Diwali quarter, and Head of Consumer Insights Meera Iyer has six … Continue reading Case Study – Pre Launch Market Research for Annapurna Kitchens
Some people look at a pie chart and instantly see the story. Others stare at the same chart, squint, and quietly wish someone would just give them the numbers in a neat table. If you have ever sat in a meeting where half the room loved the colourful dashboard and the other half asked for … Continue reading How does your thinking shapes your trust on AI
Our relationship with artificial intelligence looks suspiciously like a teenage romance. On Monday, we cannot stop talking about it. We ask ChatGPT to plan our holidays, draft our emails, and explain quantum physics "like I'm five." On Tuesday, it confidently tells us that a famous author wrote a book they never wrote, and we storm … Continue reading We Love AI like We Hate AI
Washington took direct aim at India's IT giants this week, and Dalal Street barely flinched. On Thursday, 8 October, US Labour Secretary Keith Sonderling announced that six of the world's largest IT outsourcing firms (TCS, Infosys, Wipro, HCL Technologies, Cognizant and Capgemini) had been suspended from the Permanent Labor Certification (PERM) programme.The headlines wrote themselves: … Continue reading Indian IT Stocks Shrug Off the US Green-Card Crackdown
Picture two people. One is a cotton farmer in Vidarbha who wakes up to a message in Marathi warning that pink bollworm is spreading in her district. She checks her field, acts in time, and saves her crop. The other is a woman applying for a welfare benefit. An automated system rejects her because her … Continue reading Who Does AI Leave Behind? Building Responsible, Inclusive AI for the SDGs in the Global South
