How to Market Your Ebook

Social media, for the most part,dominates our attention,but books remain beloved among many. Whether in the print or digital version, everyone enjoys reading a good book. What has changed from the past is how we consume books. Most prefer digital versions because they are easier to carry around and read the same book on different devices. Continue reading “How to Market Your Ebook”

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Why Digital Transformation Matters in SMEs

With an increasingly digitalised world, it is imperative that businesses adapt to changes in order to remain competitive. Transforming business processes and making them digital results in changes to how the business operates and delivers value to customers. It is important to remember that complete digital transformation also involves a cultural change within the organisation. Furthermore, the organisation should be comfortable with experimenting, and possible failure. Continue reading “Why Digital Transformation Matters in SMEs”

Why it Makes Complete Sense to Take Advantage of Cloud Computing for Your Enterprise

If your company is growing, it’s only normal to face more demands when it comes to your Information Technology infrastructure and capabilities. If you want to be prepared for this kind of adjustment, you need to take the necessary steps. And one singular but necessary step is to take advantage of cloud computing. Cloud computing is already being utilized by thousands of companies across the globe, and you should too if you want to stay productive, secure, and competitive. Let’s take a look at some reasons why it makes complete sense to take advantage of cloud computing for your enterprise.

Continue reading “Why it Makes Complete Sense to Take Advantage of Cloud Computing for Your Enterprise”

Store Design: Ideas that Can Quickly Boost Popularity and Sales

Managing any kind of establishment in the hope of attracting customers can often be a challenging endeavour. Whether this is retail or anything else, it’s important to understand that most people tend to make the decision of whether or not to get anything when they’re physically at the store itself. This is often what makes or breaks a store’s ability to rise in popularity and make sales – because taking advantage of this simple fact will no doubt lead to success. Continue reading “Store Design: Ideas that Can Quickly Boost Popularity and Sales”

Can there be a creative job after an MBA

We got a letter recently from a current MBA student of a leading B-School of India to an alumnus. He was seeking some advise on career progression. Sharing the discussion for the inputs of our readers. So what do you think about the perspectives of MBA grads when it comes to innovative roles which require a different set of skills? Continue reading “Can there be a creative job after an MBA”

CLOUD STORAGE: HOW THEY BECAME A TARGET FOR HACKERS

More businesses now use the cloud to store their customers’ data. As with all new technologies though, hackers will look to exploit any security vulnerabilities they can find.  Furthermore, a number of high profile attacks have taken place against cloud storage systems in recent years.

 In this article, Head of Operations at payment gateway and merchant services provider Total Processing, David Midgley, examines why businesses have moved to cloud storage options, why cloud storage have been vulnerable to attack and how to make cloud storage more secure going forward. Continue reading “CLOUD STORAGE: HOW THEY BECAME A TARGET FOR HACKERS”

Consumer Behavior 102: How People Make Buying Decisions

Why do you buy the things you do? How might you be able to have possessed the capacity to you go to the school you’re going to? Where do get a kick out of the opportunity to shop and when? Do your associates shop at the same spots or better places? Promoting specialists need to know the reactions to these request. They understand that once they do have those answers, they will have a significantly enhanced shot of making and conferring about things that you and people like you should buy. That is the thing that the examination of client behavior is about. Buyer conduct considers the various reasons why—individual, situational, mental, and social—people search for things, buy and use them, and after that dispose of them. Associations blaze through billions of dollars yearly focusing on what makes buyers “tick.” Continue reading “Consumer Behavior 102: How People Make Buying Decisions”