Transforming Business using Technology
Tag: Services Management
Our relationship with artificial intelligence looks suspiciously like a teenage romance. On Monday, we cannot stop talking about it. We ask ChatGPT to plan our holidays, draft our emails, and explain quantum physics "like I'm five." On Tuesday, it confidently tells us that a famous author wrote a book they never wrote, and we storm … Continue reading We Love AI like We Hate AI
Introduction Search Engine Optimization (SEO) has undergone a remarkable transformation since the early days of keyword stuffing and backlink accumulation. Traditionally, SEO revolved around optimizing websites to rank higher in search engine results pages (SERPs) by aligning content with search engine algorithms. However, the rapid advancement of Generative Artificial Intelligence (Generative AI) has fundamentally reshaped … Continue reading Search Engine Optimization Tactics in the Era of Generative AI
Insurance has long been built on a paradox. It is a business that exists to manage uncertainty, yet it has traditionally relied on processes that are remarkably certain—standardized underwriting guidelines, document-intensive claims handling, regulatory compliance, and actuarial models refined over decades. While insurers have invested heavily in predictive analytics, robotic process automation, and digital customer … Continue reading How are Insurance Firms using Generative AI: From Claims Automation to Intelligent Risk Management
For decades, the 7Ps of the services marketing mix — Product, Price, Place, Promotion, People, Process, and Physical Evidence have provided managers with a practical framework for designing and delivering superior customer experiences. Originally developed to address the unique characteristics of services—intangibility, inseparability, heterogeneity, and perishability—the framework assumed that firms exercised considerable control over customer … Continue reading How have the 7Ps of Services Marketing evolved in the Digital Era: The 8 Ps
This topic of gender discrepancies in the company is an old chronicle. It has been in debate from past 10 to 12 years. According to S&P's, women are given only 5% representation in the company. But now it is the time to give them a position in the company. They are 41% of the global … Continue reading Participation Statistics of Women in Corporate Sector
