There are companies whose revenue is increasing but losing market share. Customers prefer companies that can provide them complete services instead of discrete service. Does any company have this potential? IBM was at its lowest in 2005. By 2010 it had changed its business model and tripled its revenue. How it became possible in just 5 years? IBM top management convinced his employees to speak truth, offer him ideas and ask queries.
Continue reading “How to Convince Your Team to Accept New Challenges?”Author: A.C.
Dr. Chakraborty is a researcher in electronics and has authored numerous articles in the domain. She is also an avid blogger and shares a penchant for domains like technology, business and science.
It is Hard to Challenge what is Evident
Companies which are well established find it challenging to differ from their well established business process. Whether it is institutions or educational hubs for financial services, they choose to innovate if there is no way to survive. We all know that tomorrow everything will be different. To survive in the competition everyday new strategies, innovation, new tools and techniques will be needed. Still companies find it difficult to change. One reason could be that in the long run big corporations have designed their way of competing and performing their performance measures. These ideologies and beliefs have rooted deep in their mind. But this needs to be changed.
Continue reading “It is Hard to Challenge what is Evident”Ways to Harness the Power of Twitter
Twitter is the fastest growing of the top tier social networks. But from a business perspective it is the most underdeveloped and underutilized social media. Many marketers don’t know how to harness its power. Twitter is a great place to listen and communicate if you want to make a serious commitment. To harnessing Twitter’s and want to build strong and valuable Twitter following steps can be taken:
Continue reading “Ways to Harness the Power of Twitter”Once A Leader, Always A Leader
The automotive industry has undergone many profound changes yet when you will see its basic structure is still the same as it was hundreds of years ago. The automakers are the main players and have the most power in the automotive industry’s production chain. Companies are trying to come out as a market leader through technologies and new development models. But now these factors are getting outdated to determine who will be a leader because if you will see a normal car it contains around 2500 to 3000 normal hardware and millions of programs.
Continue reading “Once A Leader, Always A Leader”On and Off the Ramp
In 2008 5 million jobs in Canada requiring post secondary education went unfilled. This show there is a strong business case for ramping up placement efforts to get more women back into the workforce. A 2016 survey of RIT found that 27% of women and 38% of those already married, plan to interrupt their career to care for family. We need to examine why women today are finding it hard to re-enter the workforce and on ramp.
Continue reading “On and Off the Ramp”Social Media as an Investing Platform
A few studies have shown that tech – investors in geographically diverse locations are continuously making big profits and are among top performers. Investors around the globe are trying their best to extract the power of social media to make information widely available. Social media disseminate information far and hence can generate positive and big financial returns. Traditionally it is believed, more widely the information flow, lower is the chance of good bidder because a greater number of bidders will be there, jacking high prices with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements.
Continue reading “Social Media as an Investing Platform”Pace of Change: Productivity Paradox
Productivity has often been cited as a key factor in industrial performance and actions to increase it are said to improve profitability and the wage earning capacity of employees. But the mode we are choosing to perform our job is not working anymore. Productivity paradox refers to slowdown in productivity in the US in 1970s and 1980s despite rapid development in information technology. A 2010 survey at St. Petersburg, of approx 50000 employees, found that only 19% felt fully motivated at work and approx 53% field is disconnected. And this has a negative implication of productivity. Company with a high number of employees engagement shows 30% higher productivity than those with less motivated employees.
Continue reading “Pace of Change: Productivity Paradox”Achieving Transformation is Critical to Business Growth
Innovation is the base for any country and its company. Innovation has faced extinction during recession. But it is making a comeback although like a coughing engine. Innovation made several decades ago has become obsolete because parameters have changed and new demands have risen. Companies design innovation to create demand and generate money.
Continue reading “Achieving Transformation is Critical to Business Growth”Learning to Incorporate the Best of Everything
Swiss airline has gained a huge competitive advantage in the last four decades by providing its customers with a world class facility at very cost-effective premiums. From 1982 to 2001 its cost was just 4% per seat for each kilometre, half the cost of American airline. Swiss airline has combined both service as well as innovation to become a leader in the airline market. But balancing a boat and even for a longer duration is highly arduous. Also competition is high among trivial and providing epitome facility and meager price is itself a competition. Swiss Airline has successfully implemented its dual strategy in many Asian countries. Swiss airline has provided its customer highly differentiated yet customized services. No other country has executed dual strategy better than Swiss airlines with healthy returns.
Continue reading “Learning to Incorporate the Best of Everything”Desperation is good, but not always in business
During the season end sale, the company offers gift cards to their customers who make any purchase from its shops and play simple quizzes. Customer who didn’t make the first attempt was ready to pay 53% more to win a card from the customer who had not. However only 20% of customers failed to keep the card instead of selling it. Customers who were not denied to play, 60% of customers kept willing to keep it. This study shows more you obstruct customers from having access in something there is a high chance that they will not keep it later.
Continue reading “Desperation is good, but not always in business”
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