Tag: Business Strategy

  • How to build a social media strategy

    How to build a social media strategy

    The CEO Stefan of company Binomo, was highly influenced by students’ overwhelming response to his presentation about the benefits of social media. However in just one day appraisal turned into criticism when people got to know that Stefan had no social media presence. Even he got to know about  this buzz through his assistant. Chaos…

  • How important is not to “play safe in life” ?

    How important is not to “play safe in life” ?

    Company room : Melinda and Gates planned to launch its own specialised ‘Chinese Silk’ to enter the apparel industry. It has once again heated the environment of the company as people are divided over the opinion. Some want to invest in a patented technology so that fresh and new business opportunities open up. While other…

  • Value chain development key for job option

    Value chain development key for job option

    Symbiotic relationship between value chain and job option There exists a complementary relationship between creating value and providing jobs. Company generates value when it uses its resources to offer something valuable to its customers. When business expands, work load increases which provides opportunity to skilled and semiskilled workers.

  • Being overqualified for employment

    Being overqualified for employment

    Employers look for candidates who are a good match for the job and if your qualifications show you are overqualified you may  not be considered for the role. This will be a more frequent occurring post Covid-19 era which has witnessed millions of job losses due to uncontrollable reasons of the socio economic calamities across…

  • New Jersey chocolate dreams are melting away.

    New Jersey chocolate dreams are melting away.

    New Jersey’s chocolate company Mars flourishes the best cocoa beans of the world. It charges 25% more for its best ingredients bought from Zurich and Switzerland. Now the company is trying to make its own chocolate brand. But so far they are unsuccessful. Pralines from Belgium and Artisanal chocolate are in the same price range…