Transforming Business using Technology
Tag: Strategic Management
The crash of stock markets, liquidity crisis put many businesses in a declining phase. But as Darwainian theory says 'Survival of the fittest' similarly ventures who turn this adversity into opportunity, will survive in the long run. During times of crisis many companies start playing safe while there are entrepreneurs like Taylor who see crisis … Continue reading Adversity is an opportunity
Employers look for candidates who are a good match for the job and if your qualifications show you are overqualified you may not be considered for the role. This will be a more frequent occurring post Covid-19 era which has witnessed millions of job losses due to uncontrollable reasons of the socio economic calamities across … Continue reading Being overqualified for employment
New Jersey's chocolate company Mars flourishes the best cocoa beans of the world. It charges 25% more for its best ingredients bought from Zurich and Switzerland. Now the company is trying to make its own chocolate brand. But so far they are unsuccessful. Pralines from Belgium and Artisanal chocolate are in the same price range … Continue reading New Jersey chocolate dreams are melting away.
Research Our everyday lives are filled with social interaction, which involves face to face communication, where one speaks, and other listens. However the important mechanism involved in communication is the neural mechanism, which lets the listener copy the speaker's mind, which results in good communication. Andy Francis and Sam Sherman performed the experiment where one … Continue reading Brain to Brain Synchronization
As social media is taking the place of traditional methods of marketing, it helps amplify companies reputation, to consistently deliver what they promise. Social media has shifted the power to consumers. It has not removed the old method of marketing rather it has improvised it. It is always a big risk to disappoint your customers … Continue reading The Art of Branding
