INTRODUCTION: Brenda Norris, CEO of Brascan corp, a manufacturing company in Dachigam, gets shocked after reading in the newspaper that her company lost a contract to Royal Dutch shell. Without wasting a minute she called her secretary Pedro Lee (COO) and Cole Fletcher (CFO) quickly. This was not a normal loss and she needs complete … Continue reading MODIFICATION NEEDED AT C- LEVEL
Tag: Strategic Management
Management: Yesterday &Today
Purpose of managers changes in every era. In the 90's managers meant who could solve problems and provide solutions. But the question arises: for whom ? what is the purpose? By the end of the 90th century managers' role had changed, it was now to enhance a company's shareholder value, accomplish company's owner goals. Arianna … Continue reading Management: Yesterday &Today
Benefits of Social CEO
History T-Mobile Australia stepped into deep trouble while replying to the user on twitter who asked if it stores passwords in clear format. The answer 'yes' caused a huge security threat. The company had to change its password as well as policy. For a big company it is a big threat. T- Mobile won't be … Continue reading Benefits of Social CEO
The Power of Introverts
How introverts are a better choice Usually outspoken people are considered best for being a leader. They are outgoing, make quick decisions, seem enthusiastic, have large social networks. They are preferred in jobs which require more interaction, promotion and meeting people. They are perceived to be more effective as they are excellent communicators. Even their … Continue reading The Power of Introverts
WEAPONS OF THE MODERN WAR
Companies trying to protect their good names are increasingly coming under the attack from small scale stakeholders. These attacks can be by Twitter, Bloggers, Facebook or any digital media. The incident of the blast at the coast of mediterranean sea had grabbed lots of attention. Social media started reporting it without going into much details … Continue reading WEAPONS OF THE MODERN WAR


