Author: A.C.
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Pace of Change: Productivity Paradox
Productivity has often been cited as a key factor in industrial performance and actions to increase it are said to improve profitability and the wage earning capacity of employees. But the mode we are choosing to perform our job is not working anymore. Productivity paradox refers to slowdown in productivity in the US in 1970s…
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Achieving Transformation is Critical to Business Growth
Innovation is the base for any country and its company. Innovation has faced extinction during recession. But it is making a comeback although like a coughing engine. Innovation made several decades ago has become obsolete because parameters have changed and new demands have risen. Companies design innovation to create demand and generate money.
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Learning to Incorporate the Best of Everything
Swiss airline has gained a huge competitive advantage in the last four decades by providing its customers with a world class facility at very cost-effective premiums. From 1982 to 2001 its cost was just 4% per seat for each kilometre, half the cost of American airline. Swiss airline has combined both service as well as…
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Desperation is good, but not always in business
During the season end sale, the company offers gift cards to their customers who make any purchase from its shops and play simple quizzes. Customer who didn’t make the first attempt was ready to pay 53% more to win a card from the customer who had not. However only 20% of customers failed to keep…
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How Would You Measure Success?
Ever thought why CEOs are so much concerned about the stock market and its value. It is because they are evaluated and judged on the basis of stock price. CEO’s pay scale and their compensation plan depends on their five years successful strategy. It has been assumed that incentives alone in the form of money…
Business Frontiers 