Transforming Business using Technology
As social media is taking the place of traditional methods of marketing, it helps amplify companies reputation, to consistently deliver what they promise. Social media has shifted the power to consumers. It has not removed the old method of marketing rather it has improvised it. It is always a big risk to disappoint your customers … Continue reading The Art of Branding
INTRODUCTION: Brenda Norris, CEO of Brascan corp, a manufacturing company in Dachigam, gets shocked after reading in the newspaper that her company lost a contract to Royal Dutch shell. Without wasting a minute she called her secretary Pedro Lee (COO) and Cole Fletcher (CFO) quickly. This was not a normal loss and she needs complete … Continue reading MODIFICATION NEEDED AT C- LEVEL
Purpose of managers changes in every era. In the 90's managers meant who could solve problems and provide solutions. But the question arises: for whom ? what is the purpose? By the end of the 90th century managers' role had changed, it was now to enhance a company's shareholder value, accomplish company's owner goals. Arianna … Continue reading Management: Yesterday &Today
CEO of various companies are assiduously trying to figure out where the gap lies in performance of their company. To analyse the gap, 500 sales people were analysed during a real sales meeting. They discovered 8 types of sales performed by these salespeople, and out of these 8 types only 3 of them are effective … Continue reading SECRETS OF SUCCESSFUL SALESPERSON
Recent health survey of Comcast employees shows a drop in the number of employees suffering from chronic disease. Employees who are diabetic and have high blood pressure, declined significantly. It seems like the company's investment of $500 million on health care, pays off. Developed countries spend their 9 to 12% of GDP on health infrastructure … Continue reading Health and wellness ideas in the workplace
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