With growing social media popularity among the millennials, each day new users are being added to the pool of an existing database of million users on Facebook, Twitter, Snapchat, Instagram, etc. A new form of marketing is taking shape and is here to stay – Influencer marketing, where in brands are reaching out to influencers across different platforms to promote their products and services. In 2018 alone, the money spent by brands on sponsored posts on social media was expected to be $8 billion. For Brands finding influencers apt to endorse the brand in terms of brand personality, high level of engagement on posts and the budget becomes a time-consuming process. Moreover, with the rise of “pseudo” influencers, who pay money to get followers and an influx of influencer marketing agencies often prizing speed over quality, i.e. prioritizing any match over the appropriate match. It’s no surprise that even though the number of branded contents has tripled since 2017, the number of “likes” on those posts have remain constant. In other words, 19 of 20 pieces of content pieces get little to no engagement.
Gone are the days when people planned their trips according to their budget, sight-seeing options, and cultural activities, this new Indian generation is fuelled by the hashtag wanderlust. Social media has normalized it to a point that, according to a recent survey by Ixigo, 36% Indian millennial chose their destinations based on its “Instagrammability.” While major players in the digital travel space focus on the second stage of a trip; booking tickets and creating itinerary, but there’s a cluttered space left in the first stage, that is, motivating people to travel and planning. With Ghoomo.com, we plan to de clutter that digital space.
Social media, for the most part,dominates our attention,but books remain beloved among many. Whether in the print or digital version, everyone enjoys reading a good book. What has changed from the past is how we consume books. Most prefer digital versions because they are easier to carry around and read the same book on different devices. Continue reading “How to Market Your Ebook”
Why do you purchase the things you do? How could you have been able to you choose to go to the school you’re going to? Where do jump at the chance to shop and when? Do your companions shop at the same spots or better places? Consumer behaviour strives to explain these often difficult questions . Consumer behaviour changes based on product or service and based on the unit of analysis (individual and group) as well as based on demographics and psychographics .
Advertising experts need to know the responses to these inquiries. They realize that once they do have those answers, they will have a greatly improved shot of making and conveying about items that you and individuals like you will need to purchase. That is the thing that the investigation of customer conduct is about. Customer conduct considers the numerous reasons why—individual, situational, mental, and social—individuals look for items, purchase and utilize them, and after that discard them. Continue reading “Consumer Behavior 101: How People Make Buying Decisions”