Transforming Business using Technology
Category: Business
Roger’s model of diffusion classifies the customers by how they adapt to an innovation or an emerging technology with respect to the market share. According to Roger’s diffusion curve the customers are classified into Innovators, Early adopters, Early majority, Late majority, and laggards. Innovators are very small group of people classified as 2.5% of the … Continue reading Application of Evert Roger’s Diffusion of Innovation Curve in Business Models
The most beautiful makeup of a woman is passion. But cosmetics are easier to buy” - Yves Saint Laurent Overview For one, beauty is subjective. It does lie in the eye or, eye shadow, of the beholder and wearer. Beautilicious is an operator of an e-commerce portal designed to sell cosmetics and beauty products online. … Continue reading Beauty Products on the Rise
Managing any kind of establishment in the hope of attracting customers can often be a challenging endeavour. Whether this is retail or anything else, it’s important to understand that most people tend to make the decision of whether or not to get anything when they’re physically at the store itself. This is often what makes … Continue reading Store Design: Ideas that Can Quickly Boost Popularity and Sales
We got a letter recently from a current MBA student of a leading B-School of India to an alumnus. He was seeking some advise on career progression. Sharing the discussion for the inputs of our readers. So what do you think about the perspectives of MBA grads when it comes to innovative roles which require … Continue reading Can there be a creative job after an MBA
Why do you buy the things you do? How might you be able to have possessed the capacity to you go to the school you're going to? Where do get a kick out of the opportunity to shop and when? Do your associates shop at the same spots or better places? Promoting specialists need to … Continue reading Consumer Behavior 102: How People Make Buying Decisions
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