E-Payments – A viewpoint from the Transaction Cost perspective

As per a recent article in the economic times, the Bank of Baroda will not levy any charges on digital transactions for the next three months. This is in the wake of Coronavirus pandemic where Bank of Baroda is looking to promote digital payments and encourage more customers to avail banking services digitally, without visitingContinue reading “E-Payments – A viewpoint from the Transaction Cost perspective”

Application of Evert Roger’s Diffusion of Innovation Curve in Business Models

Roger’s model of diffusion classifies the customers by how they adapt to an innovation or an emerging technology with respect to the market share. According to Roger’s diffusion curve the customers are classified into Innovators, Early adopters, Early majority, Late majority, and laggards.

Enhance your Gardening Skills with Online Nurseries

24petals.com is an online nursery / garden facility provider, through which a user can order plants, flowers and other equipment related to the garden. 24petals.com is also targeting on flower bouquets and other decorative items a user can use to decorate home, office or public area gardens or lobby.

ONLINE SERVICES MARKET – Beauty as a Service

Information Technology (IT) has transformed the way people transact in their daily life. Companies have set up innovative system for taking customer order; facilitate payments, collection of marketing data, customer service and online feedback through the use of Integrated IT management tools. These activities collectively form what we call as e-commerce or Internet commerce. India’sContinue reading “ONLINE SERVICES MARKET – Beauty as a Service”