E-Payments – A viewpoint from the Transaction Cost perspective

As per a recent article in the economic times, the Bank of Baroda will not levy any charges on digital transactions for the next three months. This is in the wake of Coronavirus pandemic where Bank of Baroda is looking to promote digital payments and encourage more customers to avail banking services digitally, without visiting branches.

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Application of Evert Roger’s Diffusion of Innovation Curve in Business Models

Roger’s model of diffusion classifies the customers by how they adapt to an innovation or an emerging technology with respect to the market share. According to Roger’s diffusion curve the customers are classified into Innovators, Early adopters, Early majority, Late
majority, and laggards.

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ONLINE SERVICES MARKET – Beauty as a Service

Information Technology (IT) has transformed the way people transact in their daily life. Companies have set up innovative system for taking customer order; facilitate payments, collection of marketing data, customer service and online feedback through the use of Integrated IT management tools. These activities collectively form what we call as e-commerce or Internet commerce. India’s internet user base is estimated to be around 250.2 Million by June 2014. India’s e-commerce market was worth about $3.8 Billion in 2009, it went up to $12.6 Billion in the year 2013. India with more than 3000 tech and digital start-up’s is considered to be fourth largest base across the globe.

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