Author: A.C.
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How to build a social media strategy
The CEO Stefan of company Binomo, was highly influenced by students’ overwhelming response to his presentation about the benefits of social media. However in just one day appraisal turned into criticism when people got to know that Stefan had no social media presence. Even he got to know about this buzz through his assistant. Chaos…
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How important is not to “play safe in life” ?
Company room : Melinda and Gates planned to launch its own specialised ‘Chinese Silk’ to enter the apparel industry. It has once again heated the environment of the company as people are divided over the opinion. Some want to invest in a patented technology so that fresh and new business opportunities open up. While other…
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Transformations to achieve the sustainable development goals
Sustainability is the foundation for today’s leading companies. United nation’s member countries have already accepted the 17 SDGs. Reaching sustainable goals, companies are required to take action in every dimension – governments, businesses, civil-society and people. Almost all companies are involved in practices that move them towards economical products. If any company is ignoring this…
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Adversity is an opportunity
The crash of stock markets, liquidity crisis put many businesses in a declining phase. But as Darwainian theory says ‘Survival of the fittest’ similarly ventures who turn this adversity into opportunity, will survive in the long run. During times of crisis many companies start playing safe while there are entrepreneurs like Taylor who see crisis…
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Value chain development key for job option
Symbiotic relationship between value chain and job option There exists a complementary relationship between creating value and providing jobs. Company generates value when it uses its resources to offer something valuable to its customers. When business expands, work load increases which provides opportunity to skilled and semiskilled workers.
Business Frontiers 