Transforming Business using Technology
Tag: Marketing management
Emerging markets are nations with social and business activity in the process of rapid growth and industrialisation. Well, imagine you have prepared a detailed plan for your products for these emerging markets but do you know how customers will respond to it? And if you are not ready with these questions, you are at loss … Continue reading How to make the best utility out of emerging markets
As social media is taking the place of traditional methods of marketing, it helps amplify companies reputation, to consistently deliver what they promise. Social media has shifted the power to consumers. It has not removed the old method of marketing rather it has improvised it. It is always a big risk to disappoint your customers … Continue reading The Art of Branding
INTRODUCTION: Brenda Norris, CEO of Brascan corp, a manufacturing company in Dachigam, gets shocked after reading in the newspaper that her company lost a contract to Royal Dutch shell. Without wasting a minute she called her secretary Pedro Lee (COO) and Cole Fletcher (CFO) quickly. This was not a normal loss and she needs complete … Continue reading MODIFICATION NEEDED AT C- LEVEL
Purpose of managers changes in every era. In the 90's managers meant who could solve problems and provide solutions. But the question arises: for whom ? what is the purpose? By the end of the 90th century managers' role had changed, it was now to enhance a company's shareholder value, accomplish company's owner goals. Arianna … Continue reading Management: Yesterday &Today
Recent health survey of Comcast employees shows a drop in the number of employees suffering from chronic disease. Employees who are diabetic and have high blood pressure, declined significantly. It seems like the company's investment of $500 million on health care, pays off. Developed countries spend their 9 to 12% of GDP on health infrastructure … Continue reading Health and wellness ideas in the workplace
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