Tag: Marketing management
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How to prevent a company from potential takeover?
The idea of corporate takeover is getting common as the economy is boosting and revenue is increasing. Take over often takes place for a number of reasons like potential for significant revenue enhancement, expanding franchise, introducing operating cost. While most of the takeovers are friendly, means stakeholders support acquisition however sometimes it can be hostile…
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Art of Investing in Underdog Ventures
We have seen in movies that sometimes underdog characters won the best performance award. Even in the corporate world sometimes underdog companies win races against many established companies in the same product. Underdog ventures seek to set a standard for leadership and a high creative environment through their work with high net-worth social investors or…
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How to Handle Company Stress with Efficiency?
Why succession management is important? Succession management is always a sensitive matter. After all, the future of your company built over several generations is at stake. The aim of effective succession is to meet several expectations as well as to reconcile the conflicting goals that may arise. That’s why today’s corporations are more active about…
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Adversity is an opportunity
The crash of stock markets, liquidity crisis put many businesses in a declining phase. But as Darwainian theory says ‘Survival of the fittest’ similarly ventures who turn this adversity into opportunity, will survive in the long run. During times of crisis many companies start playing safe while there are entrepreneurs like Taylor who see crisis…
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How to make the best utility out of emerging markets
Emerging markets are nations with social and business activity in the process of rapid growth and industrialisation. Well, imagine you have prepared a detailed plan for your products for these emerging markets but do you know how customers will respond to it? And if you are not ready with these questions, you are at loss…
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