Category: Business

Theme of Business Frontiers

In this post, we create different cloud words for depicting the theme of Business Frontiers. In terms of coverage of the blog, the themes depict what could be potential areas which the articles will cover in terms of description and discussion. Continue reading “Theme of Business Frontiers”

ONLINE SERVICES MARKET – Beauty as a Service

Information Technology (IT) has transformed the way people transact in their daily life. Companies have set up innovative system for taking customer order; facilitate payments, collection of marketing data, customer service and online feedback through the use of Integrated IT management tools. These activities collectively form what we call as e-commerce or Internet commerce. India’s internet user base is estimated to be around 250.2 Million by June 2014. India’s e-commerce market was worth about $3.8 Billion in 2009, it went up to $12.6 Billion in the year 2013. India with more than 3000 tech and digital start-up’s is considered to be fourth largest base across the globe. Continue reading “ONLINE SERVICES MARKET – Beauty as a Service”

PEST (PESTEL) Analysis

The PEST analysis is one of the important analytical framework for managers for taking decisions. PEST is an acronym for Political, Economic, Social and Technological forces that affect any industry, which are used to assess the market for a business or organizational unit. A firm must analyze drivers and barriers in the external and internal environments it interacts with throughout the strategic planning process. These factors are inputs to the planning and execution process. As they fluctuate and keep getting modified over time, the firm must be prepared to adjust its strategy dynamically. Once a company has analyzed its internal and external environments, executives can begin to prioritize which strategies are best, given the firm’s objectives and long term strategies.

Continue reading “PEST (PESTEL) Analysis”

Where Strategic Planning Occurs within Firms

Strategic planning is a procedure that offers an association some assistance with allocating its assets to exploit opportunities in the commercial center. Normally, it is a long haul process. So how and where does strategic planning happen inside of associations? In substantial associations, strategic planning is liable to happen at various diverse levels. For instance, top administrators will create strategic arrangements for the partnership all in all. These are corporate level arrangements. What’s more, numerous huge firms have distinctive divisions, or organizations, called strategic specialty units. A strategic specialty unit (SBU) is a business or product offering inside of an association that has its own particular rivals, clients, and benefit place for bookkeeping purposes. A company’s SBUs might likewise have their own statement of purpose (reason) and will by and large create strategic arrangements for themselves. These are called business level arrangements. Continue reading “Where Strategic Planning Occurs within Firms”

Strategic Planning – Understanding Value Propositions

Have you ever thought about how an association chooses which items and administrations to create, value, advance, and offer? Associations regularly create arrangements and procedures that framework how they need to go about this procedure. Such an arrangement must consider an organization’s present inner conditions, for example, its assets, capacities, innovation, et cetera. The arrangement should likewise consider conditions in the outer environment, for example, the economy, contenders, and government regulations that could influence what the firm needs to do. Continue reading “Strategic Planning – Understanding Value Propositions”

The Changing Marketing Environment

Toward the start of this part, we specified that the perspective of showcasing has transformed from a static arrangement of four Ps to a dynamic arrangement of procedures that include advertising experts and also numerous different representatives in an association. The way business is being directed today is evolving, as well, and advertising is changing alongside it. There are a few topics, or vital patterns, that you will see all through this book. Continue reading “The Changing Marketing Environment”

Marketing’s Role in the Organization

We already talked about promoting as an arrangement of exercises that anybody can do. Showcasing is additionally a practical zone in organizations, much the same as operations and bookkeeping are. Inside of an organization, advertising may be the title of a division, however some showcasing capacities, for example, deals, may be taken care of by another office. Showcasing exercises don’t happen independently from whatever is left of the organization, be that as it may. Continue reading “Marketing’s Role in the Organization”