Tag: social media

How to build a social media strategy

How to build a social media strategy

The CEO Stefan of company Binomo, was highly influenced by students' overwhelming response to his presentation about the benefits of social media. However in just one day appraisal turned into criticism when people got to know that Stefan had no social media presence. Even he got to know about  this buzz through his assistant. Chaos … Continue reading How to build a social media strategy

New Jersey chocolate dreams are melting away.

New Jersey chocolate dreams are melting away.

New Jersey's chocolate company Mars flourishes the best cocoa beans of the world. It charges 25% more for its best ingredients bought from Zurich and Switzerland. Now the company is trying to make its own chocolate brand. But so far they are unsuccessful. Pralines from Belgium and Artisanal chocolate are in the same price range … Continue reading New Jersey chocolate dreams are melting away.

WEAPONS OF THE MODERN WAR

WEAPONS OF THE MODERN WAR

Companies trying to protect their good names are increasingly coming under the attack from small scale stakeholders. These attacks can be by Twitter, Bloggers, Facebook or any digital media. The incident of the blast at the coast of mediterranean sea had grabbed lots of attention. Social media started reporting it without going into much details … Continue reading WEAPONS OF THE MODERN WAR