Transforming Business using Technology
Tag: Digital marketing
The crash of stock markets, liquidity crisis put many businesses in a declining phase. But as Darwainian theory says 'Survival of the fittest' similarly ventures who turn this adversity into opportunity, will survive in the long run. During times of crisis many companies start playing safe while there are entrepreneurs like Taylor who see crisis … Continue reading Adversity is an opportunity
Emerging markets are nations with social and business activity in the process of rapid growth and industrialisation. Well, imagine you have prepared a detailed plan for your products for these emerging markets but do you know how customers will respond to it? And if you are not ready with these questions, you are at loss … Continue reading How to make the best utility out of emerging markets
As social media is taking the place of traditional methods of marketing, it helps amplify companies reputation, to consistently deliver what they promise. Social media has shifted the power to consumers. It has not removed the old method of marketing rather it has improvised it. It is always a big risk to disappoint your customers … Continue reading The Art of Branding
History T-Mobile Australia stepped into deep trouble while replying to the user on twitter who asked if it stores passwords in clear format. The answer 'yes' caused a huge security threat. The company had to change its password as well as policy. For a big company it is a big threat. T- Mobile won't be … Continue reading Benefits of Social CEO
The use of social media in the last one decade has seen a huge up rise irrespective of age and gender. Social media platforms such as facebook, whatsapp, youtube twitter, they provide a great platform to interact globally. One can use social media to follow others, one who is more informative, provides more insights and … Continue reading Exploring media platform
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