Tag: Business Analytics

Application of Evert Roger’s Diffusion of Innovation Curve in Business Models

Application of Evert Roger’s Diffusion of Innovation Curve in Business Models

Roger’s model of diffusion classifies the customers by how they adapt to an innovation or an emerging technology with respect to the market share. According to Roger’s diffusion curve the customers are classified into Innovators, Early adopters, Early majority, Late majority, and laggards. Innovators are very small group of people classified as 2.5% of the … Continue reading Application of Evert Roger’s Diffusion of Innovation Curve in Business Models →

Beauty Products on the Rise

Beauty Products on the Rise

The most beautiful makeup of a woman is passion. But cosmetics are easier to buy” - Yves Saint Laurent Overview For one, beauty is subjective. It does lie in the eye or, eye shadow, of the beholder and wearer. Beautilicious is an operator of an e-commerce portal designed to sell cosmetics and beauty products online. … Continue reading Beauty Products on the Rise →