Beauty Products on the Rise

The most beautiful makeup of a woman is passion. But cosmetics are easier to buy” – Yves Saint Laurent


For one, beauty is subjective. It does lie in the eye or, eye shadow, of the beholder and wearer.

Beautilicious is an operator of an e-commerce portal designed to sell cosmetics and beauty products online. The Company offers makeup products, such as foundation, face powder, concealer, color correcting, face primer, blush, bronzer, contouring, highlighter, setting spray, shampoos, conditioners, hair styling products, hair styling tools and perfumes.

The company is able to produce in its own plantation the most important organic ingredients, for the cosmetic production. Thanks to an “old and traditional” production system, better known as “cold maceration”, the full action of all active ingredients is safeguarded, achieving a high product quality while respecting the skin. The assumption of natural active principles through the skin, is like ingest them with a drink…PURE FOOD FOR YOUR SKIN! Not “just” cosmetic products, but an innovative way to improve life’s quality by giving your body the most important and indispensable elements every day.

Market Segmentation

India being the second most populated county in the world with 1.3 billion people is a huge market. With some 48% of this population being women opens up a huge scope for women cosmetics products. In last 10 years increased demand have led to increased brand choices of many reputed brands such as L’Oréal, Maybellene, Lakme, and others. Main reasons for this growth are-increased purchasing power and rising fashion awareness due to media and other exposures amongst the women.  Grooming is also becoming an increasingly important part of women’s mindset because they are now stepping out to work – as retails sector employees, airlines workers, or other such jobs in private sector.

More and more women are today spending a good sum on grooming beyond just a creme and a Kajal. Women today ask for quality of products. Herein our cosmetic aggregation business model “Beautilicious” targeting women between 20-24, 25-29 & 30-34 age groups. These are busy ladies who want to look good all day long while they are out in college or offices.  We will reach these women via targeted ads in mobile social media like Instagram, Facebook & You Tube.

Beautilicous has an inventory base model where we source our products from all the reputed brands both national & international. These are curated with high focus on genuine products.  Women can place an order on our website and can get their products delivered in their homes/offices in 2-3 working days. Right now our services are only available in Delhi NCR.Finances

With the initial investment of 50 lakhs and given the scope of Beauty retail online segment, the financial experts have predicted the following numbers –


The ever-present, ever-helpful ecommerce trend of putting everything a consumer needs online and giving it to them with hefty discounts. Online beauty marketplaces, a relatively new and untried trend are a strange breed.

The online cosmetic industry starts with Flipkart and Amazon in India as the duo has taken online shopping to the masses.

Mumbai-based, multi-brand platform Nykaa, launched in July 2012 by Falguni Nayar, is one of the forerunners in the online beauty products breed. is also one of the major competitors.

According to some researches, vertical players don’t really have an advantage as women often buy cosmetics from Flipkart and Amazon before Nykaa and Purplle.

The market for premium cosmetics and international brands market is miniscule; it is the mass market that decides the volume. Flipkart and Amazon are already at the right spot on this.

Also, Amazon and Flipkart can afford to tie up with international brands exclusively and give larger discounts.

But profit in ecommerce comes with a private label. For any retail brand, the ultimate destination is to have a physical manifestation of the brand, space where customers can come in, browse and make purchase decisions based on their prior relationship with the brand.

Beautilicious with it’s own private label, can be tap this opportunity and become a pioneer in online beauty retail industry.



Author: A.C.

Dr. Chakraborty is a researcher in electronics and has authored numerous articles in the domain. She is also an avid blogger and shares a penchant for domains like technology, business and science.

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