How to Market Your Ebook

Social media, for the most part,dominates our attention,but books remain beloved among many. Whether in the print or digital version, everyone enjoys reading a good book. What has changed from the past is how we consume books. Most prefer digital versions because they are easier to carry around and read the same book on different devices. Continue reading “How to Market Your Ebook”

Why Digital Transformation Matters in SMEs

With an increasingly digitalised world, it is imperative that businesses adapt to changes in order to remain competitive. Transforming business processes and making them digital results in changes to how the business operates and delivers value to customers. It is important to remember that complete digital transformation also involves a cultural change within the organisation. Furthermore, the organisation should be comfortable with experimenting, and possible failure. Continue reading “Why Digital Transformation Matters in SMEs”

Store Design: Ideas that Can Quickly Boost Popularity and Sales

Managing any kind of establishment in the hope of attracting customers can often be a challenging endeavour. Whether this is retail or anything else, it’s important to understand that most people tend to make the decision of whether or not to get anything when they’re physically at the store itself. This is often what makes or breaks a store’s ability to rise in popularity and make sales – because taking advantage of this simple fact will no doubt lead to success. Continue reading “Store Design: Ideas that Can Quickly Boost Popularity and Sales”

Can there be a creative job after an MBA

We got a letter recently from a current MBA student of a leading B-School of India to an alumnus. He was seeking some advise on career progression. Sharing the discussion for the inputs of our readers. So what do you think about the perspectives of MBA grads when it comes to innovative roles which require a different set of skills? Continue reading “Can there be a creative job after an MBA”

Consumer Behavior 102: How People Make Buying Decisions

Why do you buy the things you do? How might you be able to have possessed the capacity to you go to the school you’re going to? Where do get a kick out of the opportunity to shop and when? Do your associates shop at the same spots or better places? Promoting specialists need to know the reactions to these request. They understand that once they do have those answers, they will have a significantly enhanced shot of making and conferring about things that you and people like you should buy. That is the thing that the examination of client behavior is about. Buyer conduct considers the various reasons why—individual, situational, mental, and social—people search for things, buy and use them, and after that dispose of them. Associations blaze through billions of dollars yearly focusing on what makes buyers “tick.” Continue reading “Consumer Behavior 102: How People Make Buying Decisions”

Strategic Portfolio Planning Approaches

At the point when a firm has numerous key specialty units (like GE or PepsiCo does), it must choose what the destinations and methodologies for every business are and how to distribute assets among them. Assets could be resources like financial, technological or infrastructural resources. A gathering of organizations can be viewed as a portfolio, pretty much as an accumulation of work of art or speculations make a portfolio. Keeping in mind the end goal to assess every business, organizations some of the time use what’s known as a portfolio arranging approach. A portfolio arranging approach includes examining an association’s whole gathering of organizations in respect to each other. Two of the most broadly utilized portfolio arranging approaches incorporate the Boston Consulting Group (BCG) matrix and the General Electric (GE) approach. Continue reading “Strategic Portfolio Planning Approaches”

Developing Organizational Objectives and Formulating Strategies

Goals are what associations need to perform—the finished results they need to accomplish—in a given time period. Notwithstanding being expert inside a specific time period, goals ought to be practical (achievable) and be quantifiable, if conceivable. “To build deals by 2 percent before the year’s over” is a case of a goal an association may create. You have most likely set goals for yourself that you need to accomplish in a given time period. For instance, your goals may be to keep up a specific evaluation point normal and get work experience or a temporary job before you graduate. Continue reading “Developing Organizational Objectives and Formulating Strategies”

PEST (PESTEL) Analysis

The PEST analysis is one of the important analytical framework for managers for taking decisions. PEST is an acronym for Political, Economic, Social and Technological forces that affect any industry, which are used to assess the market for a business or organizational unit. A firm must analyze drivers and barriers in the external and internal environments it interacts with throughout the strategic planning process. These factors are inputs to the planning and execution process. As they fluctuate and keep getting modified over time, the firm must be prepared to adjust its strategy dynamically. Once a company has analyzed its internal and external environments, executives can begin to prioritize which strategies are best, given the firm’s objectives and long term strategies.

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Porter’s 5 Forces Model

All organizations must consider their competition, whether it is local or geographically dispersed, whether it is direct or indirect competition striving for the consumer’s share of the mind and share of the market. Both nonprofit and for-profit organizations compete for customers’ resources, and both have different objectives for doing so. Pepsi and Coke are direct competitors in the soft drink sector, Sheraton and Hilton are competitors in the hospitality sector, and organizations such as United Way and the American Cancer Society compete for resources in the nonprofit organizations. Continue reading “Porter’s 5 Forces Model”

Conducting a SWOT Analysis

In light of the condition examination for an organization, firms separate their qualities, inadequacies, opportunities, and threats, or conduct what’s known as a SWOT analysis. Qualities and inadequacies are internal segments and are to some degree controllable. For example, an affiliation’s qualities might join its picture name, gainful spread framework, reputation for wonderful organization, and strong cash related position. An organization’s deficiencies might fuse nonattendance of cognizance of its things in the business focus, a nonappearance of HR capacity, and a poor zone. Opportunities and perils are variables that are outside to the firm and, all things considered, wild. Opportunities might include the overall enthusiasm for the sort of things the firm makes, couple of contenders, and extraordinary social examples, for instance, people living longer. Perils might consolidate a dreadful economy, high advance charges that fabricate an organization’s getting costs, and a developing masses that makes it hard for the business to find experts. Continue reading “Conducting a SWOT Analysis”