Author: AK
-
Why Digital Transformation Matters in SMEs
With an increasingly digitalised world, it is imperative that businesses adapt to changes in order to remain competitive. Transforming business processes and making them digital results in changes to how the business operates and delivers value to customers. It is important to remember that complete digital transformation also involves a cultural change within the organisation.…
-
How to Market Your Ebook
Social media, for the most part,dominates our attention,but books remain beloved among many. Whether in the print or digital version, everyone enjoys reading a good book. What has changed from the past is how we consume books. Most prefer digital versions because they are easier to carry around and read the same book on different…
-
Store Design: Ideas that Can Quickly Boost Popularity and Sales
Managing any kind of establishment in the hope of attracting customers can often be a challenging endeavour. Whether this is retail or anything else, it’s important to understand that most people tend to make the decision of whether or not to get anything when they’re physically at the store itself. This is often what makes…
-
Can there be a creative job after an MBA
We got a letter recently from a current MBA student of a leading B-School of India to an alumnus. He was seeking some advise on career progression. Sharing the discussion for the inputs of our readers. So what do you think about the perspectives of MBA grads when it comes to innovative roles which require…
-
Consumer Behavior 102: How People Make Buying Decisions
Why do you buy the things you do? How might you be able to have possessed the capacity to you go to the school you’re going to? Where do get a kick out of the opportunity to shop and when? Do your associates shop at the same spots or better places? Promoting specialists need to…
Business Frontiers 