Tag: Business Management

Desperation is good, but not always in business

Desperation is good, but not always in business

During the season end sale, the company offers gift cards to their customers who make any purchase from its shops and play simple quizzes. Customer who didn't make the first attempt was ready to pay 53% more to win a card from the customer who had not. However only 20% of customers failed to keep … Continue reading Desperation is good, but not always in business

How Would You Measure Success?

How Would You Measure Success?

Ever thought why CEOs are so much concerned about the stock market and its value. It is because they are evaluated and judged on the basis of stock price. CEO's pay scale and their compensation plan depends on their five years successful strategy. It has been assumed that incentives alone in the form of money … Continue reading How Would You Measure Success?