Social Media and its impact on industries

Today, life of the youth revolves around Social Media . Some industry masters guarantee that on the off chance, if you don’t take part in Facebook, YouTube, and Second Life, you are not part of the internet any longer. Web based life permit firms to take part in opportune and direct end-shopper contact at moderately minimal effort and more elevated levels of effectiveness than can be accomplished with increasingly conventional specialized instruments. This makes Social Media applicable for enormous global firms, yet in addition for little and medium estimated organizations, and even charitable and legislative offices.

Continue reading “Social Media and its impact on industries”

How Would Different Organizations fare in terms of ICT use during Lockdown?

Information and Communication technologies (ICTs) comprise of tools and resources related to information technology, like computers, storage, networking and other physical devices, infrastructure used for communicating, creating, disseminating, storing, securing, managing and exchanging all forms of electronic data and information. ICT includes products that store process, transmit, convert, duplicate, receive electronic information by using electronic textbooks, instructional software, email, chat and distance learning programmes.

Continue reading “How Would Different Organizations fare in terms of ICT use during Lockdown?”

E-Payments – A viewpoint from the Transaction Cost perspective

As per a recent article in the economic times, the Bank of Baroda will not levy any charges on digital transactions for the next three months. This is in the wake of Coronavirus pandemic where Bank of Baroda is looking to promote digital payments and encourage more customers to avail banking services digitally, without visiting branches.

Continue reading “E-Payments – A viewpoint from the Transaction Cost perspective”

BLOCKCHAIN FOR SMART CONTRACTS AND ITS IMPACTS

As early as 1991, the concept behind blockchain technology was pronounced when research scientists Stuart Haber and W. Scott Stornetta presented an applied solution for time-stamping digital documents in order that they might not be backdated or tampered with.

Continue reading “BLOCKCHAIN FOR SMART CONTRACTS AND ITS IMPACTS”

Internet Addiction and Its Impact

In the current scenario, internet has become an inseparable part of most of the humans prevailing in the world. There has been noted a considerable increase in the number of people joining internet in the last decade.

Continue reading “Internet Addiction and Its Impact”

Mobile Phone Addiction and its Impacts

In today’s world of modern communication technology, mobile phone is a device to enable to remain united with the world. With advancement, smartphones equipped with Google’s Android, Apple’s IOS mobile operating system etc. have brought in integrated services of computing, voice communication, mobile based apps (Facebook, TikTok, YouTube), online purchasing and web browsing etc. Smartphones thus have become technology oriented companion for all age groups.

Continue reading “Mobile Phone Addiction and its Impacts”

Possible Role of Cryptocurrency in Post – Covid Era

Let’s dive into various pointers that signify the role of cryptocurrency post Covid era:

  • During pandemic crisis of coronavirus government and banks observe a high risk factor in handling of cash because paper currency has a high potential to carry virus and bacteria as it involves change of hands between unknown people many times a day. Previous researches during 2015-16 in India have concluded that almost 60-90% of currency collected from various peoples including doctors contained virus, fungus, bacteria and other pathogens that can cause various diseases. Some of the major institutions like Deutsche Bank has stated that this pandemic could be the tipping point for digital currency adoption. To overcome the spreading of virus through currency notes, people/ institutions will start adopting digital payments systems like cryptocurrencies. This will also lead to new job opportunities being created in this domain.

Continue reading “Possible Role of Cryptocurrency in Post – Covid Era”

Business Strategy As The Driver: Perspective – technology transformation

This alignment involves the assessment of implementing chosen business strategy through appropriate IT strategy and the articulation of the required I/S infrastructure and processes. In contrast to that strategy execution logic, this perspective is not constrained by the current organization design but instead seeks to identify the best possible IT competencies through appropriate positioning the IT market place as well as identifying the corresponding internal I/S architecture. The strategic management process also defines the changes in the I/S infrastructure that were necessary to execute this technology strategy. Continue reading “Business Strategy As The Driver: Perspective – technology transformation”

Influencer Discovery and Content Management

With growing social media popularity among the millennials, each day new users are being added to the pool of an existing database of million users on Facebook, Twitter, Snapchat, Instagram, etc. A new form of marketing is taking shape and is here to stay – Influencer marketing, where in brands are reaching out to influencers across different platforms to promote their products and services. In 2018 alone, the money spent by brands on sponsored posts on social media was expected to be $8 billion. For Brands finding influencers apt to endorse the brand in terms of brand personality, high level of engagement on posts and the budget becomes a time-consuming process. Moreover, with the rise of “pseudo” influencers, who pay money to get followers and an influx of influencer marketing agencies often prizing speed over quality, i.e. prioritizing any match over the appropriate match. It’s no surprise that even though the number of branded contents has tripled since 2017, the number of “likes” on those posts have remain constant. In other words, 19 of 20 pieces of content pieces get little to no engagement.

Continue reading “Influencer Discovery and Content Management”

Why it Makes Complete Sense to Take Advantage of Cloud Computing for Your Enterprise

If your company is growing, it’s only normal to face more demands when it comes to your Information Technology infrastructure and capabilities. If you want to be prepared for this kind of adjustment, you need to take the necessary steps. And one singular but necessary step is to take advantage of cloud computing. Cloud computing is already being utilized by thousands of companies across the globe, and you should too if you want to stay productive, secure, and competitive. Let’s take a look at some reasons why it makes complete sense to take advantage of cloud computing for your enterprise.

Continue reading “Why it Makes Complete Sense to Take Advantage of Cloud Computing for Your Enterprise”