ONLINE SERVICES MARKET – Beauty as a Service

Information Technology (IT) has transformed the way people transact in their daily life. Companies have set up innovative system for taking customer order; facilitate payments, collection of marketing data, customer service and online feedback through the use of Integrated IT management tools. These activities collectively form what we call as e-commerce or Internet commerce. India’s internet user base is estimated to be around 250.2 Million by June 2014. India’s e-commerce market was worth about $3.8 Billion in 2009, it went up to $12.6 Billion in the year 2013. India with more than 3000 tech and digital start-up’s is considered to be fourth largest base across the globe. Capital investment, acquisition and growth all are happening in Indian market makes India a very lucrative destination for start-ups. According to Mohandas Pai a former director of Infosys and a prominent investor backing new technology ventures “Almost every day a new startup keeps coming up here”.

Information Technology (IT) has transformed the way people transact in their daily life. Companies have set up innovative system for taking customer order; facilitate payments, collection of marketing data, customer service and online feedback through the use of Integrated IT management tools. These activities collectively form what we call as e-commerce or Internet commerce. India’s internet user base is estimated to be around 250.2 Million by June 2014. India’s e-commerce market was worth about $3.8 Billion in 2009, it went up to $12.6 Billion in the year 2013. India with more than 3000 tech and digital start-up’s is considered to be fourth largest base across the globe. Capital investment, acquisition and growth all are happening in Indian market makes India a very lucrative destination for start-ups. According to Mohandas Pai a former director of Infosys and a prominent investor backing new technology ventures “Almost every day a new startup keeps coming up here”.

  • Wellness Industry comprises of following five segments

(FICCI)

S. No. Segment Product Services
1 Beauty service and cosmetic product Skincare, haircare Salon and beauty centers

Cosmetic treatment(GetMyLooks)

2 Fitness and cosmetic product Fitness equipment

Slimming product

Fitness center

Slimming center

3 Nutrition Health and wellness food beverages

Dietary supplements

 
4 Alternate therapy Ayurveda, homeopathy  
5 Rejuvenation   Spa
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Author: AK

Prof. Kar is working in the domain of technology management in one of the top 100 universities globally and top 5 in Asia. He has published over 100 highly cited research papers and case studies in Elsevier, Emerald, Springer, Taylor and Francis, AIS, IEEE and HBR. He has also authored/edited 5 books. He is an avid blogger in the domain of technology and management. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.

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