Abstract: Annapurna Kitchens, a Pune-based packaged foods company, launched Masala Mornings, a ready-to-cook breakfast range, in three Indian cities. A survey shows 78% of trial buyers like the product, yet only 11% buy it again. A ₹40 crore national rollout is planned for the Diwali quarter, and Head of Consumer Insights Meera Iyer has six … Continue reading Case Study – Pre Launch Market Research for Annapurna Kitchens →