Business Frontiers

Learning to Incorporate the Best of Everything

Swiss airline has gained a huge competitive advantage in the last four decades by providing its customers with a world class facility at very cost-effective premiums. From 1982 to 2001 its cost was just 4% per seat for each kilometre, half the cost of American airline. Swiss airline has combined both service as well as innovation to become a leader in the airline market. But balancing a boat and even for a longer duration is highly arduous. Also competition is high among trivial and providing epitome facility and meager price is itself a competition. Swiss Airline has successfully implemented its dual strategy in many Asian countries. Swiss airline has provided its customer highly differentiated yet customized services. No other country has executed dual strategy better than Swiss airlines with healthy returns.

Desperation is good, but not always in business

During the season end sale, the company offers gift cards to their customers who make any purchase from its shops and play simple quizzes. Customer who didn’t make the first attempt was ready to pay 53% more to win a card from the customer who had not. However only 20% of customers failed to keep the card instead of selling it. Customers who were not denied to play, 60% of customers kept willing to keep it. This study shows more you obstruct customers from having access in something there is a high chance that they will not keep it later.

How Would You Measure Success?

Ever thought why CEOs are so much concerned about the stock market and its value. It is because they are evaluated and judged on the basis of stock price. CEO’s pay scale and their compensation plan depends on their five years successful strategy. It has been assumed that incentives alone in the form of money motivates than. They can even get motivated through recognition and praise. Then why are they judged on the basis of stock value? CEOs have enough money they need. CEO’s are more concerned about stock value because this is how we measure them.

Lead a Startup to Success

INTRODUCTION

On the road to success there is absolutely no room for criticism of self or others. Finding faults in others wastes time as we attempt to remove potholes from other people’s path. Being a kid of a medical family it is a dream to work with high profile people in multinational companies. Several ignominious factors like feeling less worthy of yourself, doubting yourself, desire to become, better version of yourself and focus on hard work is something worth saving for victory.

Restructuring Startups

Venture firms are fighting to raise funds, hampered by poor investment returns and difficult economies. In 2005, 110 venture funds in Hong Kong raised $15.5 billion, down from 200 funds that raised $28.6 billion in 2000. There are many firms that have dropped off according to Richard lynn, a principal at VC firms FCL venture in Calif.

Small Startups Promote Job Growth

INTRODUCTION

It is surprising that an economy growing at a rate of 2% or less creates only a few jobs. Job growth has slowed. It is the latest sign that economic momentum has faded even as it shows. Labour department has reported an increasing number of people who have lost their jobs permanently. The question arises is whether this slowdown is permanent or just a response to a weak economy. If we see further we will see that workers are taking less paid jobs because there is nothing else available to them.

Gender Equality in Corporates

Several studies have shown that women’s portfolios outperform their male partners because of the inherent qualities that females possess by nature that differentiate them from mail investors in their approach of investing. Also companies with more women on board perform better, they are risk conscious, deep divers before investing and understand before making any investment. They improve companies performance in three dimension:

Dispute Mitigation in Companies

To manage new growth, companies always look for new innovation teams. What does this innovation team do? Do they perform brainstorming? Or do they perform creative thinking the whole day? Most of the boards of directors feel the need of a separate and highly isolated team to perform high thinking skills activity. They are like a search engine of the company i.e., unit responsible for long term and sustainable growth in the company. Most of the innovation is practiced over a company’s existing resources whether it is custom, experts or manufacturing unit. So it is a highly futile concept that the innovation team works in isolation. Isolation will create only baseless use of resources and travel processes.

How Top Level Executives Implement Strategy Execution?

Johnson & Johnson servants its company to get insight about the strategy and execution plan of the company from its employees. The top 4 survey findings are:

1. The biggest challenge was to make strategy meaningful to staff.

2. Many employees are even aware of their firm’s strategy.

3. Strategy development is still mostly a top-down process.

4. People who are involved in developing the strategy are more likely to be bought in.

Adopting the Right Methodology for Job Execution

While performing any process, standard skills and resources are required. It might be possible that whatever you need, you may not get inside your firm. And this is the time when firms turn towards M&A alliance and licensing agreements. However, from the last 20 year study has shown that out of 162 multimedia companies only 49 are actively using the resources that are available, rest are relying on developing resources in house. When they were asked why they do so? Their simple answer was that they find fault in their strategy or lack skilled manpower. Instead of looking into new opportunities, blaming your strategy leaves a lot of scope to grow. According to Bloomberg limited only 26% companies forces on M&A and 36% on alliance and 12% still stick to their in-house preparation. While deciding whether to develop a new contract or going with existing internal resources one can ask 3 portions to themselves.