With growing social media popularity among the millennials, each day new users are being added to the pool of an existing database of million users on Facebook, Twitter, Snapchat, Instagram, etc. A new form of marketing is taking shape and is here to stay – Influencer marketing, where in brands are reaching out to influencers across different platforms to promote their products and services. In 2018 alone, the money spent by brands on sponsored posts on social media was expected to be $8 billion. For Brands finding influencers apt to endorse the brand in terms of brand personality, high level of engagement on posts and the budget becomes a time-consuming process. Moreover, with the rise of “pseudo” influencers, who pay money to get followers and an influx of influencer marketing agencies often prizing speed over quality, i.e. prioritizing any match over the appropriate match. It’s no surprise that even though the number of branded contents has tripled since 2017, the number of “likes” on those posts have remain constant. In other words, 19 of 20 pieces of content pieces get little to no engagement.
Gone are the days when people planned their trips according to their budget, sight-seeing options, and cultural activities, this new Indian generation is fuelled by the hashtag wanderlust. Social media has normalized it to a point that, according to a recent survey by Ixigo, 36% Indian millennial chose their destinations based on its “Instagrammability.” While major players in the digital travel space focus on the second stage of a trip; booking tickets and creating itinerary, but there’s a cluttered space left in the first stage, that is, motivating people to travel and planning. With Ghoomo.com, we plan to de clutter that digital space.
Social media, for the most part,dominates our attention,but books remain beloved among many. Whether in the print or digital version, everyone enjoys reading a good book. What has changed from the past is how we consume books. Most prefer digital versions because they are easier to carry around and read the same book on different devices. Continue reading “How to Market Your Ebook”
With an increasingly digitalised world, it is imperative that businesses adapt to changes in order to remain competitive. Transforming business processes and making them digital results in changes to how the business operates and delivers value to customers. It is important to remember that complete digital transformation also involves a cultural change within the organisation. Furthermore, the organisation should be comfortable with experimenting, and possible failure. Continue reading “Why Digital Transformation Matters in SMEs”
If your company is growing, it’s only normal to face more demands when it comes to your Information Technology infrastructure and capabilities. If you want to be prepared for this kind of adjustment, you need to take the necessary steps. And one singular but necessary step is to take advantage of cloud computing. Cloud computing is already being utilized by thousands of companies across the globe, and you should too if you want to stay productive, secure, and competitive. Let’s take a look at some reasons why it makes complete sense to take advantage of cloud computing for your enterprise.
Managing any kind of establishment in the hope of attracting customers can often be a challenging endeavour. Whether this is retail or anything else, it’s important to understand that most people tend to make the decision of whether or not to get anything when they’re physically at the store itself. This is often what makes or breaks a store’s ability to rise in popularity and make sales – because taking advantage of this simple fact will no doubt lead to success. Continue reading “Store Design: Ideas that Can Quickly Boost Popularity and Sales”
We got a letter recently from a current MBA student of a leading B-School of India to an alumnus. He was seeking some advise on career progression. Sharing the discussion for the inputs of our readers. So what do you think about the perspectives of MBA grads when it comes to innovative roles which require a different set of skills? Continue reading “Can there be a creative job after an MBA”