News Analysis Using ISM Framework

Strategic Alignment Model
Strategic alignment between and the business occurs when it is used to dynamically create and exploit business opportunities, it is further used to transform business. Any business is built with the integration of Business strategy and I/T strategy and its strategic alignment model is built upon Strategic Fit and functional Integration.

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Business Strategy As The Driver: Perspective – technology transformation

This alignment involves the assessment of implementing chosen business strategy through appropriate IT strategy and the articulation of the required I/S infrastructure and processes. In contrast to that strategy execution logic, this perspective is not constrained by the current organization design but instead seeks to identify the best possible IT competencies through appropriate positioning the IT market place as well as identifying the corresponding internal I/S architecture. The strategic management process also defines the changes in the I/S infrastructure that were necessary to execute this technology strategy. Continue reading “Business Strategy As The Driver: Perspective – technology transformation”

Application of Evert Roger’s Diffusion of Innovation Curve in Business Models

Roger’s model of diffusion classifies the customers by how they adapt to an innovation or an emerging technology with respect to the market share. According to Roger’s diffusion curve the customers are classified into Innovators, Early adopters, Early majority, Late
majority, and laggards.

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Mera Sathi – One touch Solution for Household jobs

MERA SAATHI will provide the best on demand helpers who can help you efficiently by providing soft services such as basic cleaning, help in shifting, pre or post house party help, help in religious get together, market help, grocery shopping from nearby stores, etc.

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Enhance your Gardening Skills with Online Nurseries

24petals.com is an online nursery / garden facility provider, through which a user can order plants, flowers and other equipment related to the garden. 24petals.com is also targeting on flower bouquets and other decorative items a user can use to decorate home, office or public area gardens or lobby.

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Influencer Discovery and Content Management

With growing social media popularity among the millennials, each day new users are being added to the pool of an existing database of million users on Facebook, Twitter, Snapchat, Instagram, etc. A new form of marketing is taking shape and is here to stay – Influencer marketing, where in brands are reaching out to influencers across different platforms to promote their products and services. In 2018 alone, the money spent by brands on sponsored posts on social media was expected to be $8 billion. For Brands finding influencers apt to endorse the brand in terms of brand personality, high level of engagement on posts and the budget becomes a time-consuming process. Moreover, with the rise of “pseudo” influencers, who pay money to get followers and an influx of influencer marketing agencies often prizing speed over quality, i.e. prioritizing any match over the appropriate match. It’s no surprise that even though the number of branded contents has tripled since 2017, the number of “likes” on those posts have remain constant. In other words, 19 of 20 pieces of content pieces get little to no engagement.

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How to Plan Your Trip with Travel Agencies

Gone are the days when people planned their trips according to their budget, sight-seeing options, and cultural activities, this new Indian generation is fuelled by the hashtag wanderlust. Social media has normalized it to a point that, according to a recent survey by Ixigo, 36% Indian millennial chose their destinations based on its “Instagrammability.” While major players in the digital travel space focus on the second stage of a trip; booking tickets and creating itinerary, but there’s a cluttered space left in the first stage, that is, motivating people to travel and planning. With Ghoomo.com, we plan to de clutter that digital space.

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How to Market Your Ebook

Social media, for the most part,dominates our attention,but books remain beloved among many. Whether in the print or digital version, everyone enjoys reading a good book. What has changed from the past is how we consume books. Most prefer digital versions because they are easier to carry around and read the same book on different devices. Continue reading “How to Market Your Ebook”

Why Digital Transformation Matters in SMEs

With an increasingly digitalised world, it is imperative that businesses adapt to changes in order to remain competitive. Transforming business processes and making them digital results in changes to how the business operates and delivers value to customers. It is important to remember that complete digital transformation also involves a cultural change within the organisation. Furthermore, the organisation should be comfortable with experimenting, and possible failure. Continue reading “Why Digital Transformation Matters in SMEs”