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Continue reading →: Ways to Harness the Power of TwitterTwitter is the fastest growing of the top tier social networks. But from a business perspective it is the most underdeveloped and underutilized social media. Many marketers don’t know how to harness its power. Twitter is a great place to listen and communicate if you want to make a serious…
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Continue reading →: Once A Leader, Always A LeaderThe automotive industry has undergone many profound changes yet when you will see its basic structure is still the same as it was hundreds of years ago. The automakers are the main players and have the most power in the automotive industry’s production chain. Companies are trying to come out…
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Continue reading →: On and Off the RampIn 2008 5 million jobs in Canada requiring post secondary education went unfilled. This show there is a strong business case for ramping up placement efforts to get more women back into the workforce. A 2016 survey of RIT found that 27% of women and 38% of those already married,…
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Continue reading →: Pace of Change: Productivity Paradox
Productivity has often been cited as a key factor in industrial performance and actions to increase it are said to improve profitability and the wage earning capacity of employees. But the mode we are choosing to perform our job is not working anymore. Productivity paradox refers to slowdown in productivity…
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Continue reading →: Achieving Transformation is Critical to Business Growth
Innovation is the base for any country and its company. Innovation has faced extinction during recession. But it is making a comeback although like a coughing engine. Innovation made several decades ago has become obsolete because parameters have changed and new demands have risen. Companies design innovation to create demand…
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Continue reading →: Learning to Incorporate the Best of Everything
Swiss airline has gained a huge competitive advantage in the last four decades by providing its customers with a world class facility at very cost-effective premiums. From 1982 to 2001 its cost was just 4% per seat for each kilometre, half the cost of American airline. Swiss airline has combined…
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Continue reading →: Desperation is good, but not always in business
During the season end sale, the company offers gift cards to their customers who make any purchase from its shops and play simple quizzes. Customer who didn’t make the first attempt was ready to pay 53% more to win a card from the customer who had not. However only 20%…
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Continue reading →: Why Digital Transformation Matters in SMEs
With an increasingly digitalised world, it is imperative that businesses adapt to changes in order to remain competitive. Transforming business processes and making them digital results in changes to how the business operates and delivers value to customers. It is important to remember that complete digital transformation also involves a…
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Continue reading →: How Would You Measure Success?
Ever thought why CEOs are so much concerned about the stock market and its value. It is because they are evaluated and judged on the basis of stock price. CEO’s pay scale and their compensation plan depends on their five years successful strategy. It has been assumed that incentives alone…
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