Business Frontiers

Author: AK

  • Who Does Marketing?

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    by

    AK
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    The short response to the topic of who does promoting is “everyone!” But that answer is somewhat garrulous and not very helpful. How about we pause for a minute and consider how diverse sorts of associations take part in promoting.

  • Consumer Behavior 101: How People Make Buying Decisions

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    AK
    in

    Why do you purchase the things you do? How could you have been able to you choose to go to the school you’re going to? Where do jump at the chance to shop and when? Do your companions shop at the same spots or better places? Consumer behaviour strives to explain these often difficult questions…