Information Technology (IT) has transformed the way people transact in their daily life. Companies have set up innovative system for taking customer order; facilitate payments, collection of marketing data, customer service and online feedback through the use of Integrated IT management tools. These activities collectively form what we call as e-commerce or Internet commerce. India’s internet user base is estimated to be around 250.2 Million by June 2014. India’s e-commerce market was worth about $3.8 Billion in 2009, it went up to $12.6 Billion in the year 2013. India with more than 3000 tech and digital start-up’s is considered to be fourth largest base across the globe. Capital investment, acquisition and growth all are happening in Indian market makes India a very lucrative destination for start-ups. According to Mohandas Pai a former director of Infosys and a prominent investor backing new technology ventures “Almost every day a new startup keeps coming up here”.
Information Technology (IT) has transformed the way people transact in their daily life. Companies have set up innovative system for taking customer order; facilitate payments, collection of marketing data, customer service and online feedback through the use of Integrated IT management tools. These activities collectively form what we call as e-commerce or Internet commerce. India’s internet user base is estimated to be around 250.2 Million by June 2014. India’s e-commerce market was worth about $3.8 Billion in 2009, it went up to $12.6 Billion in the year 2013. India with more than 3000 tech and digital start-up’s is considered to be fourth largest base across the globe. Capital investment, acquisition and growth all are happening in Indian market makes India a very lucrative destination for start-ups. According to Mohandas Pai a former director of Infosys and a prominent investor backing new technology ventures “Almost every day a new startup keeps coming up here”.
(FICCI)
| S. No. | Segment | Product | Services |
| 1 | Beauty service and cosmetic product | Skincare, haircare | Salon and beauty centers
Cosmetic treatment(GetMyLooks) |
| 2 | Fitness and cosmetic product | Fitness equipment
Slimming product |
Fitness center
Slimming center |
| 3 | Nutrition | Health and wellness food beverages
Dietary supplements |
|
| 4 | Alternate therapy | Ayurveda, homeopathy | |
| 5 | Rejuvenation | Spa |
Business Frontiers 
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